study<\/strong><\/a> conducted by SimilarWeb and Taboola, which looked at the effectiveness of advertising campaigns on news websites versus social media platforms.<\/p>\nOver 5,000 people were interviewed for the study, which took place before and during the Covid-19 pandemic.<\/p>\n
The findings were conclusive: 80% of people said they trust adverts they see on news websites over adverts they see on social media.<\/p>\n
Another interesting finding from the study is that more people are now reading news websites, with online news traffic growing substantially over the past 12 months.<\/p>\n
People are also spending more time on news websites – viewing more pages and reading more articles.<\/p>\n
Trust is key<\/h3>\n
The primary reason that people trust adverts they see on news websites is that they trust the news websites these adverts appear on.<\/p>\n
How much people trust the website or online platform an advert is on has a direct impact on the effectiveness of an advertising campaign.<\/p>\n
As people trust news websites to deliver accurate and informative news, they are much more likely to trust the adverts they see while reading the news.<\/p>\n
This results in the adverts having a stronger effect on a reader, as they let the message sink in.<\/p>\n
“Next time you are running a marketing campaign, ask yourself on which websites do you want your message to appear. Try to appear in as many trustworthy websites as possible,” said the companies.<\/p>\n","protected":false},"excerpt":{"rendered":"
People trust adverts they see on news websites, which results in these adverts having a stronger effect.<\/p>\n","protected":false},"author":57,"featured_media":507850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-507838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/507838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=507838"}],"version-history":[{"count":9,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/507838\/revisions"}],"predecessor-version":[{"id":507866,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/507838\/revisions\/507866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/507850"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=507838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=507838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=507838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}