{"id":511310,"date":"2021-08-09T10:47:25","date_gmt":"2021-08-09T08:47:25","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=511310"},"modified":"2021-08-09T10:47:25","modified_gmt":"2021-08-09T08:47:25","slug":"the-best-place-to-advertise-your-automotive-brand","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/511310\/the-best-place-to-advertise-your-automotive-brand\/","title":{"rendered":"The best place to advertise your automotive brand"},"content":{"rendered":"<p><a href=\"https:\/\/topauto.co.za\/\" target=\"_blank\" rel=\"noopener\"><strong>TopAuto<\/strong><\/a> is one of South Africa&#8217;s leading automotive news websites, and is read by over 200,000 South Africans each month.<\/p>\n<p>Attracting this large audience since the site&#8217;s launch in January 2021 was achieved by publishing interesting, informative, and relevant automotive content.<\/p>\n<p>&#8220;TopAuto&#8217;s goal is to be a place where both car fanatics and everyday motorists can spend time reading articles and features which are important to them,&#8221; said Kevin Lancaster, Broad Media MD.<\/p>\n<p>&#8220;This strategy is working incredibly well, and our young site is already one of the most-visited automotive platforms in South Africa.&#8221;<\/p>\n<p>TopAuto&#8217;s large audience is complemented by its strong social media reach, with the TopAuto Facebook page reaching over 1 million people per month.<\/p>\n<p>Audited audience figures for TopAuto for July 2021 were:<\/p>\n<ul>\n<li>South African Unique Browsers &#8211; <strong>213,000<\/strong><\/li>\n<li>Page Views &#8211; <strong>481,000<\/strong><\/li>\n<\/ul>\n<h3 class=\"my-4\">Advertising on TopAuto<\/h3>\n<p>If you are an automotive brand, or are looking to target a motoring readership in South Africa, then TopAuto is the obvious choice for your next digital advertising campaign.<\/p>\n<p>TopAuto offers premium display banners and sponsored articles with social media amplification &#8211; both of which provide excellent brand awareness and strong engagement rates.<\/p>\n<p>&#8220;We have seen great results for our clients&#8217; advertising campaigns since launch, and this performance is only expected to improve as more companies and individuals spend more time online,&#8221; said Lancaster.<\/p>\n<p>Additionally, TopAuto&#8217;s recently-launched <a href=\"https:\/\/cars.topauto.co.za\/price\/\" target=\"_blank\" rel=\"noopener\"><strong>Car Prices portal<\/strong><\/a> is now open to advertisers &#8211; who can promote themselves while readers are looking at the prices of new cars for sale in the country.<\/p>\n<p>To find our more about advertising on TopAuto, visit the <a href=\"https:\/\/topauto.co.za\/contact-us\/\" target=\"_blank\" rel=\"noopener\"><strong>TopAuto contact page.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TopAuto has quickly grown into one of South Africa&#8217;s leading automotive news websites.<\/p>\n","protected":false},"author":57,"featured_media":464528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[15728],"class_list":["post-511310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-topauto"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/511310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=511310"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/511310\/revisions"}],"predecessor-version":[{"id":511840,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/511310\/revisions\/511840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/464528"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=511310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=511310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=511310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}