Retailer Woolworths plans to launch Near Field Communication (NFC) enabled stores in South Africa.<\/p>\n
Using NFC, the same technology pioneered in the banking world through tappable cards, Woolworths\u2019 customers will be able to tap their phones on NFC tags in various locations in-store<\/strong>, to browse, try on, and order products.<\/p>\n NFC capabilities facilitate wireless communication between a user\u2019s phone and a chip reader to augment and streamline the shopping experience for consumers.<\/p>\n Woolworths said that it will pilot launch the technology in its beauty segment, before expanding to other departments.<\/p>\n “During Covid-19, customers have been unable to use tester products in-store,” it said. “Now, by simply tapping their phones to an NFC tag in-store, customers can quickly test products digitally and either purchase in-store or on their phones for delivery later.<\/p>\n “Additionally, for stores that don\u2019t stock the full range of beauty products, by tapping on NFC tags customers can access the full range of products online, essentially creating a virtual \u2018endless aisle\u2019.”<\/p>\n Woolworths said that\u00a0NFC tagging is currently in pilot in beauty stores at the V&A Waterfront and Table Bay Mall and in WCellar stores in Nicolway and Sandton.<\/p>\n
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