{"id":51358,"date":"2014-01-07T10:41:00","date_gmt":"2014-01-07T08:41:00","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=51358"},"modified":"2014-01-09T08:45:41","modified_gmt":"2014-01-09T06:45:41","slug":"intel-targets-wearable-gadgets","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/hardware\/51358\/intel-targets-wearable-gadgets\/","title":{"rendered":"Intel targets wearable gadgets"},"content":{"rendered":"<p>Intel CEO Brian Krzanich showed off wearable computing devices on Monday (7 January) including earbuds that monitor your heart rate and a smart headset as the world&#8217;s largest chipmaker tries to get back on track after missing out on smartphones.<\/p>\n<p>With PC sales falling and smartphone growth tapering off, Intel and other technology companies are betting that movement-sensing bracelets, biometric patches and other wearable electronic devices may catch on with consumers and become major markets.<\/p>\n<p>The evolving category is a major theme at this week&#8217;s Consumer Electronics Show in Las Vegas, with several companies expected to unveil their own versions of intelligent and connected clothing.<\/p>\n<p>Intel dominates the PC industry, but it has been slow to adapt its processors for smartphones and tablets, markets now dominated by rivals like Qualcomm and Samsung Electronics.<\/p>\n<p>The company has struggled in past attempts to expand beyond the PC arena. A years-long project to provide consumer TV services was shelved last year with its technology put up for sale and the company&#8217;s mobile processors have barely made a dent in the global smartphone market even after major improvements to them.<\/p>\n<p>After replacing former CEO Paul Otellini in May, Krzanich, a chip manufacturing and operations guru, created a new division focused on identifying future technology trends and making sure Intel is not caught off-guard again.<\/p>\n<p>In his keynote presentation at the technology show, Krzanich introduced some of that group&#8217;s early results, including sample gadgets that Intel is promoting to consumer device manufacturers.<\/p>\n<p>&#8220;We&#8217;re looking at a broad ecosystem of wearables, not just the device or the silicon,&#8221; he said.<\/p>\n<p>The company unveiled a tiny computer built with Intel&#8217;s low-power Quark technology and packaged in an SD-card form factor aimed at making it easy for clothing and gadget makers to integrate the platform into wearable products.<\/p>\n<p>Luxury department store Barneys New York is collaborating with Intel to develop smart bracelets that look like they were created by a fashion designer and not by an engineer.<\/p>\n<p>At the event, Krzanich also showed off Intel&#8217;s take on stereo earbuds for exercise enthusiasts that &#8211; as well as playing music &#8211; measure the wearer&#8217;s heartbeat through their ears.<\/p>\n<p>While other companies have launched similar pulse-taking audiophones, Intel&#8217;s are powered through a microphone jack that connects to the user&#8217;s smartphone, instead of a separate power source.<\/p>\n<p>In addition, integrated software can automatically change the music being played in order to encourage the wearer to speed up or slow down their workout depending on their heart rate.<\/p>\n<p>Intel also showed off a Bluetooth earpiece and microphone that the chipmaker says improves the responsiveness of personal assistant smartphone software like Apple&#8217;s Siri. The gadget features always-on technology that makes it easier to ask questions of the device and also monitors the user&#8217;s environment in order to avoid interrupting.<\/p>\n<p>&#8220;The real key here is seamless, no buttons, always listening, but it still has that low-power capability,&#8221; Krzanich said.<\/p>\n<p>Krzanich also showed a smartwatch meant for kids with &#8220;geo-fencing&#8221; capabilities that alert parents if their children stray from established walking routes to and from home or school or don&#8217;t arrive on time.<\/p>\n<h3 class=\"my-4\">More on Intel<\/h3>\n<p><a title=\"For sale: $500 million for Intel TV service\" href=\"http:\/\/businesstech.co.za\/news\/internet\/50035\/for-sale-500-million-for-intel-tv-service\/\"><strong>For sale: $500 million for Intel TV service<\/strong><\/a><\/p>\n<p><a title=\"Intel TV\u2019s failure to launch\" href=\"http:\/\/businesstech.co.za\/news\/internet\/49816\/intel-tvs-failure-to-launch\/\"><strong>Intel TV\u2019s failure to launch<\/strong><\/a><\/p>\n<p><a title=\"Intel sets up linked devices division\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/48989\/intel-sets-up-linked-devices-division\/\"><strong>Intel sets up linked devices division<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intel CEO Brian Krzanich showed off wearable computing devices on Monday as the world&#8217;s largest chipmaker tries to get back on track after missing out on smartphones.<\/p>\n","protected":false},"author":7,"featured_media":31525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[25,305,523,52],"class_list":["post-51358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hardware","tag-active","tag-intel","tag-qualcomm","tag-samsung"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/51358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=51358"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/51358\/revisions"}],"predecessor-version":[{"id":51359,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/51358\/revisions\/51359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/31525"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=51358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=51358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=51358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}