How do you cope with an exploding world of YouTube video? Starting Tuesday, you can get help by visiting “YouTube Nation.”<\/p>\n
The video-sharing website has teamed with DreamWorks Animation to create this daily highlight reel of brand-new, trending and yet-to-be-discovered content.<\/p>\n
It will serve as a handy sampler, says DreamWorks Animation CEO Jeffrey Katzenberg. “In a sea of the infinite, this is a lighthouse.”<\/p>\n
Every minute, some 100 hours of new video content is uploaded to YouTube. Now a task force of “YouTube Nation” curators will be plowing through this cache to identify not only what’s most popular, but also what’s poised to go viral with YouTube consumers.<\/p>\n
“Our choices aren’t driven purely by algorithms and analytics,” says Katzenberg. “You don’t want to just know what’s the most seen. What you really want to know is: What’s GOING to be the most seen?”<\/p>\n
The five-minute “YouTube Nation” program will post weekdays at 9 p.m. Eastern Time\/6 p.m. Pacific Time starting Tuesday. It’s hosted by Jacob Soboroff (from HuffPost Live, the streaming network of The Huffington Post, and Pivot TV’s “TakePart Live”).<\/p>\n
But each episode will be more than a digital tip sheet. It will come equipped with links and playlists that enable the user to delve fully into the video being recommended.<\/p>\n
“For every five minutes of our show,” says Katzenberg, “we’ll have an hour or more of content.”<\/p>\n
“YouTube Nation” is geared chiefly to 18-to-30-year-olds and “casual viewers who would like to be heavier users,” he says.<\/p>\n
But Robert Kyncl, YouTube’s head of content and business operations, says, “We look at ‘YouTube Nation’ as a way to promote the great breadth of content on YouTube in an easily digestible way for anyone – and that’s the key word, ‘anyone.'”<\/p>\n
The advertiser-supported “YouTube Nation” is the first daily series produced by DreamWorks Animation and marks the first use of the YouTube brand for a daily series. The project, an equal partnership of the two companies, has been in the works for a year, with a current staff totaling 50.<\/p>\n
But that’s just the beginning, says Katzenberg. Within two months, a second daily edition of the show will be added to the mix, posting at 12 noon Eastern\/9 a.m. Pacific.<\/p>\n
Then, mid-year, specialization will be introduced with a dozen or so “vertical” guides such as “YTN Sports,” “YTN News” and “YTN Music” – more than a dozen in all, says Katzenberg.<\/p>\n
The mission is to bring to a waiting audience video that otherwise might never be found, discovered and presented by YouTube insiders.<\/p>\n
“We’ll answer the question, ‘Can you tell me what’s the most interesting, cool stuff?'” says Katzenberg. “I don’t want to have to learn about it on ‘Good Morning America.'”<\/p>\n
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