{"id":5182,"date":"2012-02-02T05:49:34","date_gmt":"2012-02-02T05:49:34","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=5182"},"modified":"2012-02-02T08:54:15","modified_gmt":"2012-02-02T08:54:15","slug":"microsoft-slams-google-in-print-ads","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/5182\/microsoft-slams-google-in-print-ads\/","title":{"rendered":"Microsoft slams Google in print ads"},"content":{"rendered":"

Microsoft Corp.<\/a> took out full-age ads in major newspapers Wednesday, slamming privacy policy changes at search rival Google Inc.<\/a> that allow it to merge user data across its services.<\/p>\n

Microsoft offered up its own Web-based alternatives, saying for instance that users of its free email service, Hotmail, don\u2019t have to worry about the content of their emails being used to serve up ads.<\/p>\n

The attack ads appeared in papers including USA Today, The Wall Street Journal and New York Times. They followed an overhaul of the way that Google handles user data, which the company announced last week. The aim is to streamline more than 70 privacy policies into one main document plus about a dozen others.<\/p>\n

The change will allow Google to share user data across services like Gmail, YouTube<\/a> and its social network, Google Plus, increasing the ability of advertisers to focus their message and target relevant audiences.<\/p>\n

\u201cEvery data point Google collects and connects to you increases how valuable you are to an advertiser,\u201d Microsoft says in the ad.<\/p>\n

In response Google published a blog post in which it refuted what it called \u201cmyths\u201d about its new privacy policy, saying, \u201cOur privacy controls have not changed. Period.\u201d<\/p>\n

The company does not dispute that it serves up ads based on words in private emails written by users of Gmail, but says such scanning is automated and is similar to how many email providers filter out spam. It has operated that way since Gmail\u2019s introduction in 2004.<\/p>\n

Both companies offer several controls to prevent advertisers from tracking users\u2019 online activity.<\/p>\n

Online expert Danny Sullivan, editor-in-chief of the website Search Engine Land, said that Google\u2019s privacy policy simplification has turned into a public relations \u201cnightmare,\u201d but only because it again focused attention on the kind of data that Google has collected for years.<\/p>\n

He said Microsoft is in no position to point fingers, since it also collects a lot of user data from its search engine, Bing, and will adjust search results based on information it finds in users\u2019 Facebook accounts if they are logged in.<\/p>\n

\u201cI think they\u2019re largely about the same,\u201d Sullivan said. \u201cIt would not be hard to go through and pick any major Internet company, talk about the kind of data they collect and start getting people paranoid.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Microsoft Corp. took out full-age ads in major newspapers Wednesday, slamming privacy policy changes at search rival Google Inc. that allow it to merge user data across its services.<\/p>\n","protected":false},"author":6,"featured_media":5184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[25,1059,53,1248,1245,169,1148,1247,1246],"class_list":["post-5182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-active","tag-gmail","tag-google","tag-google-plus","tag-hotmail","tag-microsoft","tag-the-wall-street-journal","tag-usa-today","tag-youtube"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/5182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=5182"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/5182\/revisions"}],"predecessor-version":[{"id":5186,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/5182\/revisions\/5186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/5184"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=5182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=5182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=5182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}