{"id":52025,"date":"2014-01-24T05:00:53","date_gmt":"2014-01-24T03:00:53","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=52025"},"modified":"2014-01-23T17:43:31","modified_gmt":"2014-01-23T15:43:31","slug":"africa-leads-in-mobile-banking","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/52025\/africa-leads-in-mobile-banking\/","title":{"rendered":"Africa leads in mobile banking"},"content":{"rendered":"<p>Mobile banking activity is highest in Africa, led by Nigeria, South Africa and Kenya &#8211; which has the reputation for being the world&#8217;s mobile money pace-setter with M-Pesa.<\/p>\n<p>This is according to a new report by mobile trade association, MEF, which analysed data from 10,000 respondents in 13 countries.<\/p>\n<p>The MEF says that in 2013, 15% of all mobile media users analysed made some form of mobile payment or transaction to purchase goods &#8211; 7% of which did so through a mobile wallet.<\/p>\n<p>While the MEF noted that mobile banking was widespread and\u00a0in active use in most markets, the use of mobile wallets &#8211; which are typically tied to NFC-based transactions and services &#8211; are yet to reach mass-market adoption.<\/p>\n<p>&#8220;Every week seems to bring news of a fresh mobile wallet launch. However, the research shows that users have so far failed to embrace these services in broad numbers,&#8221; MEF said.<\/p>\n<p>The report also noted mobile banking activity dropping in India, Mexico and Brazil, as operators and financial organisations struggle to tap into a scaleable market for their mobile money services.<\/p>\n<p>However, the firm pointed out, looking at Africa, the story is very different.<\/p>\n<h3 class=\"my-4\">Africa&#8217;s mobile banking<\/h3>\n<p>According to the report, in the African cluster of countries studied, there is more mobile banking activity than the global average of 66% &#8211; with engagement rates in Nigeria, Kenya and South Africa at 76%, 92% and 78%, respectively.<\/p>\n<p>MEF noted that South African mobile media users appear to occupy a place midway between the &#8220;developed market&#8221; and &#8220;growth market&#8221; consumer.<\/p>\n<p>&#8220;For example, 43% of [South Africans] check balances by mobile. In Nigeria, it\u2019s just 15%. But 45% send airtime. That\u2019s something users in UK, US and China rarely do.&#8221;<\/p>\n<div id=\"attachment_52026\" style=\"width: 612px\" class=\"wp-caption alignleft\"><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2014\/01\/Mobile-Banking.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-52026\" class=\" wp-image-52026\" alt=\"Mobile Banking\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2014\/01\/Mobile-Banking.png\" width=\"602\" height=\"185\" \/><\/a><p id=\"caption-attachment-52026\" class=\"wp-caption-text\">Mobile Banking<\/p><\/div>\n<p>Broadly, the MEF reported that Africans tend to use mobile to send airtime to other users, transfer funds and seek credit &#8211; though most of their data was skewed by Kenya&#8217;s massive use of mobile for banking.<\/p>\n<p>&#8220;Kenya has a reputation for being the world\u2019s pace-setter in mobile money. Globally, 66% of mobile media users use some form of mobile banking,&#8221; MEF said.<\/p>\n<p>&#8220;For many observers, mobile money in Kenya equals one service: Safaricom\u2019s M-Pesa. And no wonder. It has 15 million users and processes two billion transactions a day.&#8221;<\/p>\n<p>M-Pesa is microfinancing service for Safaricom and Vodacom, which allows users to deposit, withdraw, and transfer money easily with a mobile device.<\/p>\n<p>Aside from mPesa, Kenyans also use rival services like Zap and yuCash for mobile transactions.<\/p>\n<p>&#8220;The research revealed Kenya to be ahead of other African countries in most mobile money activities. The most striking differences are in sending money to someone else (54% of mobile media users do this in Kenya, against 12% in Nigeria and 16% in Africa) and sending airtime,&#8221; MEF said.<\/p>\n<h3 class=\"my-4\">M-Pesa in South Africa<\/h3>\n<p>Nedbank launched M-Pesa in partnership with Vodacom in August 2010, and boasts more than 1.2 million registered users.<\/p>\n<p>In November 2013 Vodacom announced that it plans to relaunch M-Pesa during the first quarter of 2014.<\/p>\n<p>Vodacom CEO Shameel Joosub said at the time that M-Pesa has \u201ca couple of hundred thousands customers\u201d locally.<\/p>\n<p>Asked about the announcement, a Vodacom spokesperson told MyBroadband that it is part of the revamp that they are working on, with a full update expected in early 2014.<\/p>\n<p>In December 2013, Nedbank said it aims to re-launch its mobile money service, M-Pesa, onto a new IT platform that will interface directly into banks.<\/p>\n<p>\u201cNedbank and Vodacom have drawn valuable learnings and insights from the M-Pesa roll-out, and the M-Pesa product is being re-launched in the near future onto a new IT platform,\u201d said Ilze Wagener, head of digital innovation and payments at Nedbank.<\/p>\n<p>\u201c[The platform] will interface directly into banks and will include the expansion of the distribution channel to add on more points of sale and more transactional capabilities,\u201d she said.<\/p>\n<h3 class=\"my-4\">More on mobile<\/h3>\n<p><strong><a title=\"Permalink to Mobile to evolve in 2014: F&amp;S\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/50517\/mobile-to-evolve-in-2014-fs\/\" rel=\"bookmark\">Mobile to evolve in 2014: F&amp;S<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to ISPs beat mobile operators to LTE in Africa\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/50964\/isps-beat-mobile-operators-to-lte-in-africa\/\" rel=\"bookmark\">ISPs beat mobile operators to LTE in Africa<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Mobile to drive ad spend\" href=\"http:\/\/businesstech.co.za\/news\/general\/50688\/mobile-to-drive-ad-spend\/\" rel=\"bookmark\">Mobile to drive ad spend<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Flipping the mobile business model on its head\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/50656\/flipping-the-mobile-business-model-on-its-head\/\" rel=\"bookmark\">Flipping the mobile business model on its head<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile banking activity is highest in Africa, led by Nigeria, South Africa and Kenya &#8211; which has the reputation for being the world&#8217;s mobile money pace-setter with M-Pesa.<\/p>\n","protected":false},"author":10,"featured_media":52030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[5242,26,4587,1415,4639,1697],"class_list":["post-52025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-e-wallet","tag-headline","tag-m-commerce","tag-m-pesa","tag-mef","tag-mobile-money"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/52025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=52025"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/52025\/revisions"}],"predecessor-version":[{"id":52083,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/52025\/revisions\/52083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/52030"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=52025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=52025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=52025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}