{"id":525934,"date":"2021-10-04T10:52:43","date_gmt":"2021-10-04T08:52:43","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=525934"},"modified":"2021-10-04T12:14:05","modified_gmt":"2021-10-04T10:14:05","slug":"fnb-recognised-as-one-of-the-most-valuable-brands-in-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/525934\/fnb-recognised-as-one-of-the-most-valuable-brands-in-africa\/","title":{"rendered":"FNB recognised as one of the most Valuable Brands in Africa"},"content":{"rendered":"<p>FNB was once again recognised as one of the Most Valuable Brands in Africa in the latest Brand Finance Africa 150 2021 valuation report.<\/p>\n<p>The bank was also the highest ranked banking brand in the continent.<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/ad.doubleclick.net\/ddm\/trackclk\/N1187025.3278445TOUCH-DIRECTBUY\/B26577486.315712199;dc_trk_aid=508452891;dc_trk_cid=158753201;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;ltd=\" target=\"_blank\" rel=\"noopener\">Click here to learn more about FNB.<\/a><\/strong><\/li>\n<\/ul>\n<p>The report ranks Africa\u2019s top 150 brands by brand value and brand strength.<\/p>\n<p>Brand value is described as the net economic benefit that a brand owner would achieve by licensing the brand in the open market.<\/p>\n<p>According to the research banking, telecoms, and insurance remain Africa\u2019s most valuable sectors, but cumulative brand values across the sectors have declined partly due to Covid-19.<\/p>\n<p>\u201cWe are humbled to once again be acknowledged as the leading banking brand in the Most Valuable Brands category,\u201d says Faye Mfikwe, FNB Chief Marketing Officer.<\/p>\n<p>\u201cThe pandemic has highlighted the need for brands to become more relevant, trustworthy and reliable \u2013 and we are pleased to be recognised for our positive impact on society.&#8221;<\/p>\n<p>&#8220;The accolade also reaffirms the resilience of our business model which is centred on building a contextual digital platform for customers, employees, and society at large,\u201d she says.<\/p>\n<p>Jeremy Sampson, Managing Director, Brand Finance Africa, commented: \u201cIn a year that saw most African countries go into lockdown and significant unrest across the continent, a decline in total brand value for the top African brands is unsurprising.&#8221;<\/p>\n<p>&#8220;Following the pandemic, African brands will need to search for opportunities to make up lost ground.&#8221;<\/p>\n<p>&#8220;By embracing new technologies and collaboration, the continent can propel its recovery and bounce back from the extraordinary situation the world has found itself in.\u201d<\/p>\n<p>The Brand Finance accolade comes shortly after FNB maintained its position as the <strong><a href=\"https:\/\/businesstech.co.za\/news\/industry-news\/518170\/fnb-is-the-most-valuable-brand-in-south-africa\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_campaign=October\" target=\"_blank\" rel=\"noopener\">Most Valuable Brand in South Africa<\/a><\/strong> for a second consecutive year in the BrandZ Top30 Most Valuable Brands by Kantar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FNB was once again recognised as one of the Most Valuable Brands in Africa in the latest Brand Finance Africa 150 2021 valuation report.<\/p>\n","protected":false},"author":57,"featured_media":470878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[76],"class_list":["post-525934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-fnb"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/525934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=525934"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/525934\/revisions"}],"predecessor-version":[{"id":526098,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/525934\/revisions\/526098"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/470878"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=525934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=525934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=525934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}