{"id":531618,"date":"2021-10-24T10:44:36","date_gmt":"2021-10-24T08:44:36","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=531618"},"modified":"2021-10-24T10:44:36","modified_gmt":"2021-10-24T08:44:36","slug":"businesstechs-impressive-audience","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/531618\/businesstechs-impressive-audience\/","title":{"rendered":"BusinessTech&#8217;s impressive audience"},"content":{"rendered":"<p>BusinessTech is read by 7 million South African readers each month \u2013 3 million of whom are managers.<\/p>\n<p>This impressive figure is thanks to BusinessTech\u2019s position as the largest and most influential business news website in South Africa.<\/p>\n<p>Along with the large numbers of managers, BusinessTech is read by C-level executives, business owners, and directors.<\/p>\n<p>This includes:<\/p>\n<ul>\n<li>Junior Management \u2013\u00a0<strong>1,085,058<\/strong><\/li>\n<li>Middle Management \u2013\u00a0<strong>1,331,807<\/strong><\/li>\n<li>Business Owner \u2013\u00a0<strong>856,971<\/strong><\/li>\n<li>Senior Management \u2013\u00a0<strong>712,260<\/strong><\/li>\n<li>CEO\/Director \u2013\u00a0<strong>131,809<\/strong><\/li>\n<\/ul>\n<p>This makes BusinessTech\u2019s audience highly influential, as many readers are decision makers within their businesses.<\/p>\n<h3 class=\"my-4\">Education<\/h3>\n<p>Equally impressive is the level of education among BusinessTech readers.<\/p>\n<p>Over 2.1 million BusinessTech readers have a university degree or higher qualification, while 1.3 million have a tertiary-level diploma or certificate.<\/p>\n<p>In terms of geographic location, the majority of BusinessTech\u2019s readers live in Gauteng.<\/p>\n<p>2.9 million readers live in Gauteng, while 1.0 million readers live in the Western Cape.<\/p>\n<p>833,000 readers live in KwaZulu-Natal, with 300,000 readers each living in the Eastern Cape and Limpopo.<\/p>\n<p>Furthermore, the majority of BusinessTech\u2019s readers are decision makers in their household.<\/p>\n<p>2.2 million readers are the primary decision maker at home, while 3.0 million readers are a joint decision maker at home.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech is read by 7 million South African readers each month \u2013 3 million of whom are managers.<\/p>\n","protected":false},"author":57,"featured_media":483901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-531618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/531618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=531618"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/531618\/revisions"}],"predecessor-version":[{"id":531622,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/531618\/revisions\/531622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/483901"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=531618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=531618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=531618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}