{"id":53353,"date":"2014-02-19T14:24:55","date_gmt":"2014-02-19T12:24:55","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=53353"},"modified":"2014-02-19T14:25:53","modified_gmt":"2014-02-19T12:25:53","slug":"cell-c-winning-market-share-from-mtn","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/53353\/cell-c-winning-market-share-from-mtn\/","title":{"rendered":"Cell C winning market share from MTN"},"content":{"rendered":"

JSE-listed Blue Label Telecoms on Wednesday (19 February) provided a breakdown of its prepaid\u00a0airtime distribution for the country’s major operators, revealing a change in market dynamics.<\/p>\n

Blue Label\u2019s core business is the virtual distribution of secure electronic tokens of value and transactional services, including prepaid\u00a0airtime vouchers.<\/p>\n

In reporting its interim results for the half year ended November 2013,\u00a0Blue Label noted that MTN lost 4% market share in terms of\u00a0prepaid airtime revenue to 32%, from 36%, with Cell C adding 5% to 17% through to November 2013.<\/p>\n

This represents a 11% decline in revenue share for the yellow network, while Cell C climbed over 40%.<\/p>\n

Vodacom meanwhile, slipped one percentage point, to 50%, with Telkom\u00a0stagnant\u00a0at 1%.<\/p>\n

\"Revenue<\/a>

Revenue Growth by Network<\/p><\/div>\n

In audited results\u00a0for the year ended May 2013, Blue Label noted that\u00a0Cell C<\/a>\u00a0had gained traction in the market regarding prepaid airtime sales and starter packs, up 2% to 12% in terms of contributions to Blue Label\u2019s revenue in the segment.<\/p>\n

Vodacom<\/a>\u00a0accounted from 51%, unchanged from the prior period, while\u00a0MTN<\/a>\u00a0slipped 2% to 38% of revenue.<\/p>\n

Blue Label joint CEO, Brett Levy said that South Africa consumers were generally lethargic when it comes to adopting change, \u201cbut when they do, it happens very quickly\u201d.<\/p>\n

In November, acting CEO at Cell C,\u00a0Jose Dos Santos<\/a>, said that the operator had hit 13 million subscribers for the first time.<\/p>\n

In September,\u00a0Alan Knott-Craig<\/a>\u00a0said that Cell C’s subscriber\u00a0base had grown 33% to 12.3 million customers in just 18 months. Knott-Craig is recovering from a stroke.<\/p>\n

In July 2013, Cell C revealed that it had 11.7 million subscribers on its network \u2013 a steady climb from 8.2 million users in 2011 and 9.4 million in 2012 \u2013 boosting its relative market share to over 17%.<\/p>\n

Knott-Craig has said that the\u00a0company\u00a0is targeting 25% market share in order to be profitable.<\/p>\n

More on MTN, Vodacom, and Cell C<\/h3>\n

Rivals \u201cnowhere near\u201d Cell C on prices: Blue Label<\/strong><\/a><\/p>\n

Is Cell C making money?<\/strong><\/a><\/p>\n

Cell C accelerates subscriber growth<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Blue Label Telecoms has provided a breakdown of its prepaid airtime distribution for the country’s major operators, revealing a change in market dynamics.<\/p>\n","protected":false},"author":10,"featured_media":8937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[34],"tags":[43,1382,42,26,4339,28,27],"class_list":["post-53353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-alan-knott-craig","tag-blue-label-telecoms","tag-cell-c","tag-headline","tag-jose-dos-santos","tag-mtn","tag-vodacom"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/53353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=53353"}],"version-history":[{"count":8,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/53353\/revisions"}],"predecessor-version":[{"id":53364,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/53353\/revisions\/53364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/8937"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=53353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=53353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=53353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}