Cell C has launched a marketing campaign with a new video on its YouTube channel which has South Africans sharing their views on MTN\u2019s court application against Icasa\u2019s call terminate rate (CTR) cuts.<\/p>\n
Near the start of the video, Cell C asks \u201cWhat is upsetting South Africans?\u201d and explains the CTR situation as follows:<\/p>\n
The national regulator has ordered cellular networks to reduce interconnect rates.<\/p>\n
These are the fees that networks charge each other when you make calls from one network to another.<\/p>\n
Now, if interconnect rates are reduced this will mean more competition in the industry and ultimately could result in lower prices for you.<\/p>\n
However, not every is happy about this.<\/p>\n
In fact, one of South Africa\u2019s biggest and most profitable cellular companies is taking the regulator to court to fight this.<\/p>\n
Here\u2019s what South Africa had to say.<\/p><\/blockquote>\n
The video, embedded below, goes on to show a number of South Africans expressing their anger and making allegations such as, \u201cIt comes down to corporate greed\u201d, and, \u201cNow it\u2019s corruption. It\u2019s not a business anymore, it\u2019s something else.\u201d<\/p>\n