Effective Measure released its latest research on the South African e-commerce sector, which showed that Kalahari.com, Amazon.com, and Bidorbuy.co.za are the most popular online commerce sites in the country.<\/p>\n
The Effective Measure \/ IAB South African e-commerce report represents the first detailed demographic and sentiment based report across online and mobile usage, in the accelerating local digital retailing sector.<\/p>\n
\u201cSouth Africa\u2019s digital citizens are very comfortable with online transactions,\u201d said Effective Measure Country MD South Africa, Alan Morrissey.<\/p>\n
\u201cWith 73.76% of South Africa\u2019s online shoppers using the Internet to make banking transactions and over one third using their mobile for online banking there is a huge opportunity for the development of online commerce across all platforms,\u201d Morrissey said.<\/p>\n
In a significant South African trend, the Effective Measure research found the majority of online shopping is devoted to South African sites (84.33%).<\/p>\n
\u201cSouth African loyalty to local products and services represents a huge boost for the economy, marketers need to retain this momentum as global e-tailers aggressively enter the South African market,\u201d he said.<\/p>\n
Effective Measure’s stats found that a large portion of shoppers (45%) were based in Gauteng, while the second biggest portion came from the Western Cape (22.6%).<\/p>\n
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<\/a>Online shopping sites Effective Measure<\/p><\/div>\n
According to Effective Measure, the most popular category for online purchases were books, followed by airline tickets, hotel reservations, event tickets and music.<\/p>\n
Sports memorabilia, cars and car parts and sports equipment were the least popular categories.<\/p>\n
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