{"id":537418,"date":"2021-11-14T11:21:23","date_gmt":"2021-11-14T09:21:23","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=537418"},"modified":"2021-11-14T11:21:23","modified_gmt":"2021-11-14T09:21:23","slug":"south-african-managers-who-read-businesstech","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/537418\/south-african-managers-who-read-businesstech\/","title":{"rendered":"South African managers who read BusinessTech"},"content":{"rendered":"<p>BusinessTech is the largest and most influential business news website in South Africa.<\/p>\n<p>As a result, it is read by executives, business owners, and managers from companies across the country.<\/p>\n<p>BusinessTech&#8217;s monthly audience breakdown, as audited by the IAB SA and Narratiive, includes:<\/p>\n<ul>\n<li>Junior Management \u2013\u00a0<strong>1,085,058<\/strong><\/li>\n<li>Middle Management \u2013\u00a0<strong>1,331,807<\/strong><\/li>\n<li>Business Owner \u2013\u00a0<strong>856,971<\/strong><\/li>\n<li>Senior Management \u2013\u00a0<strong>712,260<\/strong><\/li>\n<li>CEO\/Director \u2013\u00a0<strong>131,809<\/strong><\/li>\n<\/ul>\n<p>This makes BusinessTech\u2019s audience highly influential, as many of these readers are decision makers within their businesses.<\/p>\n<p>Additionally, the majority of BusinessTech\u2019s readers are decision makers in their households.<\/p>\n<p>Over 2.0 million BusinessTech readers are the primary purchasing decision maker in their home, while 2.9 million readers are the joint decision maker in their home.<\/p>\n<h3 class=\"my-4\">Where they live<\/h3>\n<p>In terms of geographic location, the majority of BusinessTech\u2019s readers live in Gauteng.<\/p>\n<p>2.9 million readers live in Gauteng, while 1.0 million readers live in the Western Cape.<\/p>\n<p>833,000 readers live in KwaZulu-Natal, with 300,000 readers each living in the Eastern Cape and Limpopo.<\/p>\n<p>Also interesting to note is the high level of\u00a0education among BusinessTech readers.<\/p>\n<p>Over 2.1 million BusinessTech readers have a university degree or higher qualification, while 1.3 million have a tertiary-level diploma or certificate.<\/p>\n<p>To find out more about how you can reach this influential audience, contact Broad Media MD Kevin Lancaster on <a href=\"mailto:kevin@businesstech.co.za\" target=\"_blank\" rel=\"noopener\"><strong>kevin@businesstech.co.za<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech is the largest and most influential business news website in South Africa.<\/p>\n","protected":false},"author":57,"featured_media":485811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-537418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/537418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=537418"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/537418\/revisions"}],"predecessor-version":[{"id":537422,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/537418\/revisions\/537422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/485811"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=537418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=537418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=537418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}