study<\/strong><\/a> by SimilarWeb and Taboola, which looked at the effectiveness of online advertising campaigns.<\/p>\nThe result of this enhanced trust is that adverts seen on a news website are more effective – and make a bigger impact on the person seeing it.<\/p>\n
Another important finding from the study is that more people now read news websites compared to before the Covid-19 pandemic started, with online news traffic growing substantially in the past two years.<\/p>\n
People are also spending more time on news websites, viewing more pages and reading more articles.<\/p>\n
Trust is vital<\/h3>\n
The main reason why people trust adverts they see on a news website is because they trust the news website as a platform.<\/p>\n
A credible news website provides people with important news on a daily basis, and this makes it easy for a reader to quickly develop a level of implicit trust.<\/p>\n
This level of trust has a big impact on the effectiveness of an advertising campaign – as the more a person trusts a news website, the more they trust the adverts appearing on it.<\/p>\n
The result is that these adverts have a stronger impact on an individual.<\/p>\n
\u201cNext time you are running a marketing campaign, ask yourself on which websites do you want your message to appear. Try to appear in as many trustworthy websites as possible,\u201d stated the study.<\/p>\n","protected":false},"excerpt":{"rendered":"
When people see an advert on a news website, they trust it more than if they saw the same advert on a social media page.<\/p>\n","protected":false},"author":57,"featured_media":507850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-541464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/541464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=541464"}],"version-history":[{"count":8,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/541464\/revisions"}],"predecessor-version":[{"id":541468,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/541464\/revisions\/541468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/507850"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=541464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=541464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=541464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}