{"id":545432,"date":"2021-12-09T11:50:07","date_gmt":"2021-12-09T09:50:07","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=545432"},"modified":"2021-12-10T11:48:26","modified_gmt":"2021-12-10T09:48:26","slug":"say-goodbye-to-load-shedding-blues-with-the-amazing-new-macbook-pro-range-from-istore","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/545432\/say-goodbye-to-load-shedding-blues-with-the-amazing-new-macbook-pro-range-from-istore\/","title":{"rendered":"Say goodbye to load shedding blues with the amazing new MacBook Pro range from iStore"},"content":{"rendered":"<p>\u201cOh no\u2026not again!\u201d<\/p>\n<p>For millions of South Africans, that\u2019s the familiar sound of the power going out.<\/p>\n<p>Load shedding has become as much a part of our everyday lives as braaivleis and sunny skies, but a scheduled or unplanned electricity outage can play havoc with the computing technologies we\u2019ve come to take for granted.<\/p>\n<p>That\u2019s why the MacBook Pro M1 range of laptops, with their industry-leading speed, performance, and battery life, are so ideally equipped for local conditions and challenges.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.istore.co.za\/discover-mac?utm_source=BusinessTech&amp;utm_medium=SponsoredContent+&amp;utm_campaign=Q1%E2%80%9922_MacM1Pro%26MaxEducation+&amp;utm_id=Q1%E2%80%9922_USP1_Mac+M1Max%26ProEducation&amp;utm_term=Content&amp;utm_content=Q1%E2%80%9922_MacM1Pro%26Max\" target=\"_blank\" rel=\"noopener\"><strong>Click here for more information on the all-new MacBook Pro M1 range.<\/strong><\/a><\/li>\n<\/ul>\n<h3 class=\"my-4\">Awesome battery<\/h3>\n<p>Take the entry-level 13-inch MacBook Air, for instance. In unplugged use, it\u2019s officially rated for up to 15 hours of wireless web surfing, or up to 18 hours of Apple TV movie playback.<\/p>\n<p>But in real-world testing by the TechCrunch website, the M1 carried on well beyond those benchmarks, easily crossing the 24-hour mark in fullscreen 4k\/60fps video playback.<\/p>\n<p>In everyday use, as tech writer and YouTube presenter Mark Ellis puts it, the battery life of the MacBook Air M1 \u201cgenuinely makes a difference to the impact the device has on your life \u2013 more than any other feature, in my book.\u201d<\/p>\n<h3 class=\"my-4\">Productivity benefits<\/h3>\n<p>The record-breaking battery life of the M1 machines is testimony to the design and engineering power of Apple\u2019s SOC (System on a Chip) technology, which allows several previously-isolated components, such as the CPU, GPU, Neural engine, and audio and image processing hardware, to be combined on a single chip with unified memory.<\/p>\n<p>But there\u2019s a lot more to the benefits of the M1 chip than high performance and peace of mind under pressure.<\/p>\n<p>As noted by Jason Williams, a software engineer working on app development at the online curation portal, Reddit, switching to the MacBook Pro M1 range cut his team\u2019s Android build-time in half, resulting in an estimated saving of $100,000 in productivity for the coming year.<\/p>\n<p>That level of ROI is all the more impressive when weighed against the downtime and inconvenience caused by power outages in our own territory.<\/p>\n<p>This is more proof that when the chips are down, the M1 is the chip that stays up and running.<\/p>\n<h3 class=\"my-4\">Get a MacBook Pro M1 laptop<\/h3>\n<p>You can put the MacBook Pro M1 laptop range to the test by taking advantage of iStore\u2019s exclusive trade-in and trade-up programme for Mac and PC users.<\/p>\n<p>When you trade in your Windows laptop, you can get up to R12,000 towards your cash purchase of a new MacBook Pro.<\/p>\n<p>Choose an instant discount on your cash purchase, or redeem your trade-in value as an iStore Gift Card to be used at a later stage.<\/p>\n<p><a href=\"https:\/\/www.istore.co.za\/discover-mac?utm_source=BusinessTech&amp;utm_medium=SponsoredContent+&amp;utm_campaign=Q1%E2%80%9922_MacM1Pro%26MaxEducation+&amp;utm_id=Q1%E2%80%9922_USP1_Mac+M1Max%26ProEducation&amp;utm_term=Content&amp;utm_content=Q1%E2%80%9922_MacM1Pro%26Max\" target=\"_blank\" rel=\"noopener\"><strong>Click here for more information on the all-new MacBook Pro M1 range.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When the chips are down, the M1 is the chip that will keep you up and running.<\/p>\n","protected":false},"author":57,"featured_media":545438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[5089],"class_list":["post-545432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-istore"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/545432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=545432"}],"version-history":[{"count":6,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/545432\/revisions"}],"predecessor-version":[{"id":545856,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/545432\/revisions\/545856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/545438"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=545432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=545432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=545432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}