Naspers-owned PriceCheck.co.za has announced a partnership with MTN Group to release a co-branded price comparison app in South Africa.<\/p>\n
The co-branded app will feature PriceCheck\u2019s existing functionality, including product and service price comparison, product reviews, store details and a barcode scanner to double check prices.<\/p>\n
“The partnership with MTN puts PriceCheck directly in front of end-users when they are looking for product information,” said Andr\u00e9 de Wet, CEO of PriceCheck.<\/p>\n
“Less than 1% of retail happens online, yet as much as 40% of the buying decision process starts on mobile. We are now in a position to impact that crucial moment of influence.”<\/p>\n
MTN said the partnership with PriceCheck marks another important step in its expansion into the digital space, particularly into e-commerce.<\/p>\n
“Plans are already underway to introduce a local version of the app in other markets in the region,\u201d said MTN Group Chief Commercial Officer, Pieter Verkade.<\/p>\n
The app will be pre-loaded to the MTN Steppa device, and will also be available across all MTN devices, and in app stores for Android, BlackBerry, Windows and iOS devices.<\/p>\n
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