{"id":54972,"date":"2014-03-28T08:40:33","date_gmt":"2014-03-28T06:40:33","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=54972"},"modified":"2014-03-28T08:40:33","modified_gmt":"2014-03-28T06:40:33","slug":"here-come-twitter-mobile-ads","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/54972\/here-come-twitter-mobile-ads\/","title":{"rendered":"Here come Twitter mobile ads"},"content":{"rendered":"<p>Twitter Inc plans to release a mobile-advertising product in the next few weeks that will allow app-makers to encourage downloads of their software, Bloomberg reported citing people familiar with the matter.<\/p>\n<p>The format will lead users to the advertiser&#8217;s page in a mobile app store where they can download the software, Bloomberg said.<\/p>\n<p>There had been speculation that Twitter and other internet firms would try their hand at this sort of marketing, which has proven lucrative for Facebook.<\/p>\n<p>Twitter expects the app-install advertisements to attract advertisers in the e-commerce and gaming industries, according to Bloomberg.<\/p>\n<p>Twitter representatives were not immediately available to comment.<\/p>\n<h3 class=\"my-4\">More on Twitter<\/h3>\n<p><a title=\"Why did Twitter break?\" href=\"http:\/\/businesstech.co.za\/news\/internet\/54224\/why-did-twitter-break\/\"><strong>Why did Twitter break?<\/strong><\/a><\/p>\n<p><a title=\"Oscar trial Twitter ban went too far: law expert\" href=\"http:\/\/businesstech.co.za\/news\/internet\/54156\/oscar-trial-twitter-ban-went-too-far-law-expert\/\"><strong>Oscar trial Twitter ban went too far: law expert<\/strong><\/a><\/p>\n<p><a title=\"Pistorius media team starts Twitter account\" href=\"http:\/\/businesstech.co.za\/news\/internet\/53555\/pistorius-media-team-starts-twitter-account\/\"><strong>Pistorius media team starts Twitter account<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter Inc plans to release a mobile-advertising product in the next few weeks that will allow app-makers to encourage downloads of their software, Bloomberg reported citing people familiar with the matter. The format will lead users to the advertiser&#8217;s page in a mobile app store where they can download the software, Bloomberg said. There had<\/p>\n","protected":false},"author":7,"featured_media":48243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[25,2328,93],"class_list":["post-54972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-active","tag-ads","tag-twitter"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/54972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=54972"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/54972\/revisions"}],"predecessor-version":[{"id":54975,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/54972\/revisions\/54975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/48243"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=54972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=54972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=54972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}