{"id":556320,"date":"2022-02-08T12:04:51","date_gmt":"2022-02-08T10:04:51","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=556320"},"modified":"2022-02-08T12:04:51","modified_gmt":"2022-02-08T10:04:51","slug":"outstanding-january-for-businesstech","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/556320\/outstanding-january-for-businesstech\/","title":{"rendered":"Outstanding January for BusinessTech"},"content":{"rendered":"<p>BusinessTech has had a record start to 2022, with an excellent performance in both audience reach and advertising campaigns booked.<\/p>\n<p>January 2022 saw 6.4 million unique South African browsers visit BusinessTech, as verified by Narratiive and the IAB SA.<\/p>\n<p>This not only makes BusinessTech the largest business news website in South Africa, but also the most influential.<\/p>\n<p>The majority of BusinessTech&#8217;s readers are key decision makers in their business, and hold important roles across a range of industries.<\/p>\n<p>A breakdown of BusinessTech&#8217;s monthly audience is shown below.<\/p>\n<ul>\n<li>Junior Management \u2013\u00a0<strong>1,085,000<\/strong><\/li>\n<li>Middle Management \u2013\u00a0<strong>1,331,000<\/strong><\/li>\n<li>Business Owner \u2013\u00a0<strong>856,000<\/strong><\/li>\n<li>Senior Management \u2013\u00a0<strong>712,000<\/strong><\/li>\n<li>CEO\/Director \u2013\u00a0<strong>131,000<\/strong><\/li>\n<\/ul>\n<h3 class=\"my-4\">Marketing campaigns<\/h3>\n<p>BusinessTech&#8217;s highly-influential audience makes it the perfect place for companies to advertise.<\/p>\n<p>South African businesses have realised this, and have booked a record number of marketing campaigns on BusinessTech in January.<\/p>\n<p>The most popular packages have been sponsored articles with social media amplification, display banners, and Business Talk interviews and sponsorships.<\/p>\n<p>This trend is predicted to continue for the rest of the year, with more companies looking to capitalize on the excellent ROI that digital advertising products provide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech has had a record start to 2022, with an excellent performance in both audience reach and advertising campaigns booked.<\/p>\n","protected":false},"author":57,"featured_media":507850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-556320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/556320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=556320"}],"version-history":[{"count":11,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/556320\/revisions"}],"predecessor-version":[{"id":556404,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/556320\/revisions\/556404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/507850"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=556320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=556320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=556320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}