{"id":55651,"date":"2014-04-14T08:52:57","date_gmt":"2014-04-14T06:52:57","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=55651"},"modified":"2014-04-14T08:52:57","modified_gmt":"2014-04-14T06:52:57","slug":"jse-gets-a-facelift","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/55651\/jse-gets-a-facelift\/","title":{"rendered":"JSE gets a facelift"},"content":{"rendered":"

The Johannesburg Stock Exchange (JSE) has revealed its new brand identity which includes a new logo and website design.<\/p>\n

The JSE\u2019s logo and colour palette moves to a bold black, white and green combination while the typography takes on a clean, digital feel, the group said.<\/p>\n

The change comes after an extensive brand audit where clients, employees and other stakeholders discussed their perception of the exchange and where the exchange needed to focus its energies.<\/p>\n

\u201cAt the JSE we\u2019ve been doing some serious thinking about our positioning in South Africa and the world.\u00a0 Our visual identity needed to represent our position as a leading African exchange which is driven for stakeholder growth and showcase the strong technology component of the business. It also needed to be more accessible to investors,\u201d said Zeona Jacobs, Director of Issuer and Investor Relations at the JSE.<\/p>\n

The group said that the choice of black gives the brand a bold identity while the green symbolises growth and prosperity.<\/p>\n

“The stacked lines or links in both the logo and other elements of the visual identity illustrate the JSE\u2019s role as a secure platform for growth,” it said.<\/p>\n

\u201cA large component of the JSE\u2019s marketing strategy is digitally focused and our website, as a key part of this, needed a complete make-over. The new website fits well with our desire to become more accessible.”<\/p>\n

\"JSE<\/a>

JSE redesign<\/p><\/div>\n

“We want the website to be a rich source of content for existing and potential investors regardless of their level of knowledge as the being the ideal listing destination for companies to list,\u201d said Jacobs.<\/p>\n

Along with the change to the exchange\u2019s visual identity, brand names such as the Bond Exchange of South Africa (BESA) and the South African Futures Exchange (SAFEX) will fall away.<\/p>\n

\u201cThe JSE acquired SAFEX in 2001 and BESA in 2009 and we believe that these services have now been fully integrated into the exchange\u2019s business. This also allows us to promote one cohesive brand rather than a cluster of related brands,\u201d said Jacobs.<\/p>\n

The JSE\u2019s derivatives clearing house Safcom will now be known as JSE Clear.<\/p>\n

The JSE\u2019s hedge fund platform management business Nautilus, as a differentiated business within the JSE\u2019s group of companies, will not change its name.<\/p>\n

All elements of the new design will be implemented in a phased approach until December 2014, the group said.<\/p>\n

More on the JSE<\/h3>\n

JSE posts record financial results<\/strong><\/a><\/p>\n

JSE unveils co-location centre plans<\/strong><\/a><\/p>\n

FNB CEO Jordaan to join JSE board<\/strong><\/a><\/p>\n

JSE sees big jump in interims<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The JSE has revealed its new brand identity which includes a new logo and website design.<\/p>\n","protected":false},"author":10,"featured_media":55656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[26,175],"class_list":["post-55651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-headline","tag-jse"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/55651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=55651"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/55651\/revisions"}],"predecessor-version":[{"id":55659,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/55651\/revisions\/55659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/55656"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=55651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=55651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=55651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}