Over the last few months Cell C has made adjustments to its data bundles, which now offer customers lower in-bundle rates (from as little as 2c\/MB up to a maximum of 15c\/MB). Cell C has designed these packages so that from the lowest usage to the highest usage customers get some of the most competitive in-bundle rates in the market. Customers are encouraged to purchase a bundle to benefit from our low in-bundle rates, with the out-of-bundle rate at 99c\/MB.<\/p><\/blockquote>\n
![\"Cell](\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2014\/04\/Cell-C-smartdata-prices.jpg\")
<\/a>Cell C smartdata prices<\/p><\/div>\n
The move follows declarations by Cell C in court papers in the MTN versus Icasa court battle around MTRs, that without certainty and a positive outcome in the MTR situation in the country, the operator would have no alternative but to increase retail prices.<\/p>\n
In the court documents, Cell C said: \u201cThe only realistic alternative available to Cell C in the event that there is no certainty around the effective date of the 2014 Regulations, would be for Cell C to increase retail tariffs more in line (although still below) those of the dominant operators.\u201d<\/p>\n
The operator also bemoaned the group’s loss in revenue market share in South Africa, which has declined since 2010, when Icasa\u2019s MTR regulations were first introduced.<\/p>\n
Cell C said that its total service revenue market share was approximately 10% (June-October 2013).<\/p>\n
\u201cWhen the 2010 Regulations were first introduced, Cell C\u2019s service revenue market share was approximately 10.3% (December 2010),\u201d the operator said.<\/p>\n
\u201cCell C believes it has led the way in creating a more dynamic retail pricing environment. However, it has made considerable financial sacrifices in an attempt to grow revenue market share and so to increase its scale.\u201d<\/p>\n
The operator, however, argued that it has still not been able to grow enough to enable it to build sufficient economies of scale, and to acquire a larger revenue share of the market.<\/p>\n
More on Cell C<\/h3>\n
Cell C nailed over \u2018accidental\u2019 anti-MTN advert<\/a><\/strong><\/p>\n Cell C bemoans lost revenue market share<\/a><\/strong><\/p>\n Cell C, Telkom respond to call termination ruling<\/a><\/strong><\/p>\n