{"id":56065,"date":"2014-04-26T12:00:00","date_gmt":"2014-04-26T10:00:00","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=56065"},"modified":"2014-04-25T17:07:29","modified_gmt":"2014-04-25T15:07:29","slug":"are-you-a-mobile-addict","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/56065\/are-you-a-mobile-addict\/","title":{"rendered":"Are you a mobile addict?"},"content":{"rendered":"

Findings by analytics firm, Flurry show that mobile addicts – people who use their devices six times more than regular users – are on the rise.<\/p>\n

Flurry defines a mobile addict as someone who opens up or launches apps more than 60 times a day.<\/p>\n

From its data, tracking 500,000 apps on 1.3 billion devices as of March 2014, an average consumer launches 10 apps a day.<\/p>\n

Mobile usage over the past year is increasing across all segments, but mobile addicts showed the largest growth – 123% – since 2013.<\/p>\n

According to the group, there are now 176 million mobile users opening apps more than 60 times a day, up from 79 million users in 2013.<\/p>\n

“Mobile Addicts launch apps over 60 times per day, making them consumers that are effectively wearing their devices,” Flurry said.<\/p>\n

“This analysis of the Mobile Addict should give us a sneak preview into the make-up of early-adopters of Wearables, and what types of apps and experiences will resonate with them.”<\/p>\n

\"Flurry<\/a>

Flurry analytics, Mobile usage 2013-2014<\/p><\/div>\n

Who are mobile addicts?<\/h3>\n

Flurry also painted a picture of what your typical mobile addict would look like, based on a sample of 100,000 mobile users.<\/p>\n

Females are more likely to be addicts, with 52% of total addicts being female and 48% male.<\/p>\n

Mobile addicts are mostly made up of college or varsity students (18-24) and teens (13-17) – though middle-aged consumers (35-54) actually indexed higher than teens, making up 28% of addicts.<\/p>\n

Flurry said this was likely due to middle-aged consumers being part of a family with shared devices amongst the household.<\/p>\n

In terms of personas, amongst women, Flurry found mobile addicts were most likely to be moms, followed by educators, gamers and sports fans.<\/p>\n

In men, auto enthusiasts, educators, gamers and shoppers were the most addicted personas.<\/p>\n

More on mobile<\/h3>\n

Spare a thought for the mobile operators<\/a><\/strong><\/p>\n

Cutting out the mobile roaming middle man<\/a><\/strong><\/p>\n

Outsourcing to fight mobile margin pinch<\/a><\/strong><\/p>\n

Mobile to expand ad revenue pie: Google<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Findings by analytics firm, Flurry show that mobile addicts – people who use their devices six times more than regular users – are on the rise.<\/p>\n","protected":false},"author":10,"featured_media":56079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[7801,26,189,7803],"class_list":["post-56065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-flurry","tag-headline","tag-mobile-2","tag-mobile-addict"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/56065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=56065"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/56065\/revisions"}],"predecessor-version":[{"id":56085,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/56065\/revisions\/56085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/56079"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=56065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=56065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=56065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}