Disciplinary processes were under way following an offensive tweet sent from an FNB account, the bank said on Wednesday.<\/p>\n
“We can confirm that disciplinary actions are currently under way as we are following the required industrial relations processes,” FNB’s acting head of digital marketing and media, Suzanne Myburgh said.<\/p>\n
On Tuesday, a man by the name Stu tweeted: “@fnb where has Steve disappeared to? Your radio campaign just isn’t the same.”
\nSteve is a character in FNB’s advertising campaign.<\/p>\n
In response, the FNBGuy account under the name @Rbjacobs tweeted: “He’s some where (sic) in Afghanistan, putting a bomb under a wheelchair and telling the cripple to run for it!”<\/p>\n
FNB CEO Jacques Cilliers then tweeted: “Apologies for the @Rbjacobs wobble… experts are investigating quickly.”<\/p>\n
Another tweet on the @Rbjacobs account later read: “FNB is disappointed in & sincerely apologises for the tweet re Steve. The comment conflicts with our corporate values and has been retracted.”<\/p>\n
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