{"id":572604,"date":"2022-03-30T09:32:03","date_gmt":"2022-03-30T07:32:03","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=572604"},"modified":"2022-03-30T09:32:03","modified_gmt":"2022-03-30T07:32:03","slug":"steers-and-debonairs-owner-is-betting-big-on-a-new-plant-based-restaurant-chain-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/572604\/steers-and-debonairs-owner-is-betting-big-on-a-new-plant-based-restaurant-chain-in-south-africa\/","title":{"rendered":"Steers and Debonairs owner is betting big on a new plant-based restaurant chain in South Africa"},"content":{"rendered":"

Restaurant Group Famous Brands has announced the acquisition of a majority stake in Lexi\u2019s Healthy Eatery.<\/p>\n

Lexi\u2019s is a casual dining restaurant brand, offering a full-service, sit-down, plant-based dining experience across breakfast, lunch and dinner. The menu is plant-based, being almost entirely vegan, gluten-free and refined sugar-free.<\/p>\n

Founded in 2018, Lexi\u2019s currently has four restaurants are located in Rosebank, Modderfontein, Hazelwood (Pretoria) and Sea Point. It also operates a fledgling central kitchen that develops and produces meals for the four restaurants and retails a limited range of convenience frozen goods to a small number of supermarkets.<\/p>\n

“The acquisition is aligned with Famous Brands\u2019 three-year strategic roadmap, which includes acquiring brands that have the potential to lead in their category, and which offer growth prospects based on opportunities to improve existing operational efficiencies in the target business,” Famous Brands said in an accompanying statement on Wednesday (30 March).<\/p>\n

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Famous Brands\u2019 existing portfolio does not include an exclusively vegetarian or plant-based offering, and as a forerunner in its category, Lexi\u2019s is a good fit for the group, it said.<\/p>\n

“The trend to healthy eating and plant-based foods has been present in the market for some time, and continues to grow; this is evidenced by the increasing receptiveness to and take-up of healthier and vegetarian options on the menus of the group\u2019s existing brand portfolio.”<\/p>\n

The group said it is confident that the brand offering has strong potential to be expanded into a quick-service restaurant format, and there \u00a0is also scope to develop Lexi\u2019s products for the supermarket retail space, and leverage off the Group\u2019s well-established route-to-market.<\/p>\n

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Read: South Africa\u2019s biggest insurer warns of load shedding \u2018every three days\u2019 \u2013 and says it might be time for a switch<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Restaurant Group Famous Brands has announced the acquisition of a majority stake in Lexi\u2019s Healthy Eatery.<\/p>\n","protected":false},"author":10,"featured_media":572610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[10789,26],"class_list":["post-572604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-famous-brands","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/572604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=572604"}],"version-history":[{"count":7,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/572604\/revisions"}],"predecessor-version":[{"id":572632,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/572604\/revisions\/572632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/572610"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=572604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=572604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=572604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}