Uber Technologies Inc\u2019s customers will soon be able to book long-distance travel on planes, trains and buses, reflecting the company\u2019s ambitions to become a travel “super app”.<\/p>\n
A pilot project being launched in the UK will integrate offers from travel partners into Uber\u2019s app \u201cto create a seamless door-to-door travel experience,\u201d Jamie Heywood, Uber\u2019s regional general manager for UK, Northern and Eastern Europe, said in a statement.<\/p>\n
\u201cYou have been able to book rides, bikes, boat services and scooters on the Uber app for a number of years, so adding trains and coaches is a natural progression,\u201d he said. Eventually, Uber will also offer hotel bookings.<\/p>\n
Uber won\u2019t provide the travel service itself, but will team up with third-party booking agencies to facilitate the sale of tickets. While Uber didn\u2019t disclose which ticketing platforms it will partner with, it could wind up working with major aggregators such as Booking.com and Expedia Inc, where Dara Khosrowshahi served as chief executive officer before assuming the helm at Uber.<\/p>\n
The company will make money by collecting a service fee from the bookings.<\/p>\n
The pandemic fundamentally changed Uber\u2019s business model when it was forced to pivot heavily into food delivery to cushion a steep decline in demand that hit its core-ridesharing segment. The travel pilot will significantly bolster Uber\u2019s transportation offerings and illustrates the company is charging forward with Khosrowshahi\u2019s goal of transforming the San Francisco-based ride-hailing giant.<\/p>\n
The UK pilot was first reported by the Financial Times.<\/p>\n
Train and bus bookings will be available on the app this summer with flights and hotel reservations potentially launching later in the year.<\/p>\n
Uber recently won permission to operate in London for another 30 months after meeting requirements on drivers\u2019 rights. The decision provides Uber more stability in the UK, one of its biggest markets, after years of sparring with regulators over worker classification.<\/p>\n