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<\/a><\/p>\nAs South African households face rising prices amid high levels of food inflation, consumers will likely look to white label house brands to help stretch their budgets.<\/p>\n
All major retailers in the country offer staples and common purchases under their own brands. This includes perishables like fresh produce, long shelf-life products, as well as a plethora of non-food items.<\/p>\n
The previous BusinessTech household basket focused primarily on 12 common food items that would likely be found in a middle-class household’s shopping basket. It included house brands, but also had store-to-store comparisons for popular branded products.<\/p>\n
For the 2022 basket, we’ve completely overhauled the basket to focus only on house brands, and for the first time have included non-food items. We have also included Food Lover’s Market.<\/p>\n
While its roots and origins are tied to fresh produce, following the hard lockdown in 2020, Food Lover’s Market has expanded its range and pushed further into the grocery sector. This includes many non-food items.<\/p>\n
In terms of pricing, a comparison of 18 like-for-like items across South Africa’s retailers shows that Food Lover’s falls somewhere in the middle market.<\/p>\n
Pick n Pay’s No Name brand is the cheapest house brand basket, but this lead comes down to just a few rands, with the Checkers Housebrand only R3 more.<\/p>\n
Pick n Pay’s more ‘premium’ PNP store brand ranks as the second most costly basket, but is still over R100 cheaper than the most expensive basket, which comes from Woolworths.<\/p>\n
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