{"id":58135,"date":"2014-05-20T18:01:05","date_gmt":"2014-05-20T16:01:05","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=58135"},"modified":"2014-05-20T18:06:31","modified_gmt":"2014-05-20T16:06:31","slug":"microsoft-unveils-new-surface-pro","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/58135\/microsoft-unveils-new-surface-pro\/","title":{"rendered":"Microsoft unveils new Surface Pro"},"content":{"rendered":"<p>Microsoft Corp on Tuesday unveiled a larger but lighter version of its <a id=\"\/search\/entity?entityId=http%3A%2F%2Fd.opencalais.com%2FgenericHasher-1%2F313f0ad5-34cb-3e18-8257-d47f84ea3445&amp;sort=date&amp;terms=%22Surface%20Pro%22\" class=\"cite\"><\/a>Surface Pro tablet as it ramps up efforts to make an impact on the <a id=\"\/search\/entity?entityId=http%3A%2F%2Fd.opencalais.com%2FgenericHasher-1%2F796d44a3-329d-305b-ac58-80fc30aeada6&amp;sort=date&amp;terms=%22mobile%20computing%22\" class=\"cite\"><\/a>mobile computing market and counter the popularity of Apple Inc&#8217;s <a id=\"\/search\/entity?entityId=http%3A%2F%2Fd.opencalais.com%2FgenericHasher-1%2Fa1c77de8-0301-3aa0-9466-c1fc3b03e5de&amp;sort=date&amp;terms=%22iPad%22\" class=\"cite\"><\/a>iPad and MacBook Air laptop.<\/p>\n<p>At a presentation in New York, new Chief Executive Officer Satya Nadella made it clear that Microsoft, which recently acquired Nokia&#8217;s handset business, is committed fully to making its own devices, despite a lack of success for its phones and tablets so far.<\/p>\n<p>&#8220;We are not building hardware for hardware&#8217;s sake,&#8221; said Nadella, at the event. &#8220;We want to build experiences that bring together all the capabilities of our company.&#8221;<\/p>\n<p>Microsoft, which is recasting itself as a &#8216;devices and services&#8217; company, has not made much headway on the devices side, except for its Xbox game console.<\/p>\n<p>The Surface, launched in October 2012 and refreshed last year, has about 2 percent of the tablet market, failing to make a dent on Apple&#8217;s <a id=\"\/search\/entity?entityId=http%3A%2F%2Fd.opencalais.com%2FgenericHasher-1%2Fa1c77de8-0301-3aa0-9466-c1fc3b03e5de&amp;sort=date&amp;terms=%22iPad%22\" class=\"cite\"><\/a>iPad. Microsoft has only 3 percent global share in <a id=\"\/search\/entity?entityId=http%3A%2F%2Fd.opencalais.com%2FgenericHasher-1%2Fd2529e6a-4e4b-3f5e-8253-fc7471b6e904&amp;sort=date&amp;terms=%22smartphones%22\" class=\"cite\"><\/a>smartphones, chiefly through Nokia.<\/p>\n<p>Microsoft is hoping that the new <a id=\"\/search\/entity?entityId=http%3A%2F%2Fd.opencalais.com%2FgenericHasher-1%2F313f0ad5-34cb-3e18-8257-d47f84ea3445&amp;sort=date&amp;terms=%22Surface%20Pro%22\" class=\"cite\"><\/a>Surface Pro 3, which runs the full Windows <a id=\"\/search\/entity?entityId=http%3A%2F%2Fd.opencalais.com%2FgenericHasher-1%2F05ddd98f-097f-3701-a737-6fd2555f411c&amp;sort=date&amp;terms=%22operating%20system%22\" class=\"cite\"><\/a>operating system, will be the device consumers and companies go to when they are replacing laptops.<\/p>\n<p>The new device has a 12-inch screen, slightly bigger than its last model, but is thinner and weighs less.<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"my-4\">More on Microsoft<\/h3>\n<p><strong><a title=\"Permalink to Microsoft faces fresh lawsuit over Internet Explorer\" href=\"http:\/\/businesstech.co.za\/news\/internet\/55663\/microsoft-faces-fresh-lawsuit-over-internet-explorer\/\" rel=\"bookmark\">Microsoft faces fresh lawsuit over Internet Explorer<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Microsoft Cortana takes on Apple Siri, Google Now\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/55251\/microsoft-cortana-takes-on-apple-siri-google-now\/\" rel=\"bookmark\">Microsoft Cortana takes on Apple Siri, Google Now<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Microsoft shuffles top executive roles\" href=\"http:\/\/businesstech.co.za\/news\/software\/55149\/microsoft-shuffles-top-executive-roles\/\" rel=\"bookmark\">Microsoft shuffles top executive roles<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Microsoft revisits privacy policy\" href=\"http:\/\/businesstech.co.za\/news\/software\/55045\/microsoft-revisits-privacy-policy\/\" rel=\"bookmark\">Microsoft revisits privacy policy<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft Corp on Tuesday unveiled a larger but lighter version of its Surface Pro tablet as it ramps up efforts to make an impact on the mobile computing market and counter the popularity of Apple Inc&#8217;s iPad and MacBook Air laptop. At a presentation in New York, new Chief Executive Officer Satya Nadella made it<\/p>\n","protected":false},"author":7,"featured_media":58137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[25,169,6727],"class_list":["post-58135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-active","tag-microsoft","tag-surface-pro-2"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/58135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=58135"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/58135\/revisions"}],"predecessor-version":[{"id":58143,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/58135\/revisions\/58143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/58137"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=58135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=58135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=58135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}