{"id":58173,"date":"2014-05-21T10:58:36","date_gmt":"2014-05-21T08:58:36","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=58173"},"modified":"2014-05-21T13:46:05","modified_gmt":"2014-05-21T11:46:05","slug":"the-worlds-biggest-brands-revealed","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/58173\/the-worlds-biggest-brands-revealed\/","title":{"rendered":"The world’s biggest brands"},"content":{"rendered":"

Technology companies – including South Africa’s MTN Group – are the most valuable, fastest rising and most talked about brands in the world.<\/p>\n

Tech firms, led by the likes of Google, Apple, IBM, Microsoft and Amazon, account for nearly a third of total brand value amongst the world’s top 100 brands.<\/p>\n

According to the annual BrandZ Top 100 Most Valuable Global Brands for 2014, the technology sector rose 16% in overall brand value in the past year, accounting for $841.4 billion of the total top 100 brand value.<\/p>\n

Overall, the top 100 most valuable global brands added $310 billion to reach $2.9 trillion in total brand value – a 12% increase over 2013.<\/p>\n

According to BrandZ, prior to the 2014 results, the 100 companies had increased an average of about 6%, or $125 billion, annually since the financial crisis of 2008 and 2009.<\/p>\n

“Top 100 Most Valuable Global Brands 2014 represents a resurgence of growth following the financial downturn in 2008, and a 98% increase in value since the ranking was introduced in 2006,” the group said.<\/p>\n

Apple, ranked as the world’s biggest tech company by Forbes, has boosted its brand value by a massive 826% since 2006, adding $131.9 billion to its label. In the 2014 ranking the company’s brand was valued at $147.9 billion.<\/p>\n

Supplanting Apple in 2014’s most valuable brand ranking, Google, with a brand value of $158.8 billion, has risen by 324% since 2006, adding $121.4 billion to its brand value.<\/p>\n

Top 10 Global brands<\/h3>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n
#<\/strong><\/td>\nBrand<\/strong><\/td>\nValue (US$ billion)
\n<\/strong><\/td>\n<\/tr>\n
1<\/td>\nGoogle<\/td>\n158.843<\/td>\n<\/tr>\n
2<\/td>\nApple<\/td>\n147.880<\/td>\n<\/tr>\n
3<\/td>\nIBM<\/td>\n107.541<\/td>\n<\/tr>\n
4<\/td>\nMicrosoft<\/td>\n90.185<\/td>\n<\/tr>\n
5<\/td>\nMacDonald’s<\/td>\n85.706<\/td>\n<\/tr>\n
6<\/td>\nCoca Cola<\/td>\n80.683<\/td>\n<\/tr>\n
7<\/td>\nVisa<\/td>\n79.197<\/td>\n<\/tr>\n
8<\/td>\nAT&T<\/td>\n77.883<\/td>\n<\/tr>\n
9<\/td>\nMarlboro<\/td>\n67.341<\/td>\n<\/tr>\n
10<\/td>\nAmazon<\/td>\n64.255<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n
\"Top<\/a>

Top 20 technology brands<\/p><\/div>\n

The Telecoms sector, led by AT&T, was the second largest sector, accounting for $330.4 billion of the total top 100 brand value.<\/p>\n

South African mobile operator, MTN Group was the only company to be listed from Africa, ranking as the 93rd most valuable global brand at $10.2 billion.<\/p>\n

MTN’s brand value has slipped 11% since 2013, resulting in a rank drop of 14 places (from 79th in 2013). MTN is ranked as the 10th biggest telecom brand, according to the report.<\/p>\n

\"Top<\/a>

Top 10 telecom brands<\/p><\/div>\n

Apart from dominating the top brands in the world, the techology sector also topped the BrandZ list for fastest brand value risers, top newcomers, and the group’s Verve Index – which tracks social media data.<\/p>\n

Chinese Internet company, Tencent, ranked as the top growing global brand, having almost doubled its brand value to $53.6 billion in 2014, from $27.3 billion in 2013.<\/p>\n

Social media giant Facebook ranked second with 68% brand growth to $35.7 billion, followed by BT (61%) at $15.4 billion.<\/p>\n

“The presence of Tencent and Facebook indicates the global force of social networking and the speed with which the world has become connected over the past 10 years,” the group said.<\/p>\n

“Both Tencent and Facebook claim around one billion members, and many more when their messaging services are included.”<\/p>\n

Top 10 brand risers<\/h3>\n
\"Top<\/a>

Top 10 risers<\/p><\/div>\n

Twitter topped the list for highest-ranked newcomer to the top 100 list, ranking 71st overall ($13.8 billion), followed by LinkedIn, ranking 77th ($12.4 billion).<\/p>\n

When it comes to social media weight, Twitter also takes the crown, according to the BrandZ Verve Index.<\/p>\n

Verve Index top 10<\/h3>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n
#<\/strong><\/td>\nBrand<\/strong><\/td>\n<\/tr>\n
1<\/td>\nTwitter<\/td>\n<\/tr>\n
2<\/td>\nGoogle<\/td>\n<\/tr>\n
3<\/td>\nStarbucks<\/td>\n<\/tr>\n
4<\/td>\nFacebook<\/td>\n<\/tr>\n
5<\/td>\nDisney<\/td>\n<\/tr>\n
6<\/td>\nMacDonald’s<\/td>\n<\/tr>\n
7<\/td>\nAmazon<\/td>\n<\/tr>\n
8<\/td>\neBay<\/td>\n<\/tr>\n
9<\/td>\n\u00a0Nike<\/td>\n<\/tr>\n
10<\/td>\n\u00a0Apple<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

“Verve” is best understood in the context of Brand Contribution, BrandZ said, adding that it is “a signal of consumer interest and engagement, and is most closely aligned with brand strength and power.”<\/p>\n

Six of the top 10 companies ranked in the Verve Index are tech companies, with Google placing second behind Twitter, followed by Facebook (4th), Amazon (7th), eBay (8th) and Apple (10th).<\/p>\n

South Africa’s MTN Group was ranked 45th in terms of the Verve score.<\/p>\n

“Within technology, social platforms are the clear leaders of brand performance in social. Unsurprisingly, their users frequently reference their activity and communities on the platforms \u2013 these brands are heavily experience-driven,” the group said.<\/p>\n

More on brands<\/h3>\n

Online retailers climb in brand value<\/a><\/strong><\/p>\n

Biggest PC brands in SA<\/a><\/strong><\/p>\n

SA banks lose brand value<\/a><\/strong><\/p>\n

Best and worst company brands in SA<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Technology firms – including one South African mobile brand – are the most valuable, fastest rising and most talked about brands in the world.<\/p>\n","protected":false},"author":10,"featured_media":46927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[51,7726,5897,53,26,28],"class_list":["post-58173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-apple","tag-brand-value","tag-brandz","tag-google","tag-headline","tag-mtn"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/58173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=58173"}],"version-history":[{"count":6,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/58173\/revisions"}],"predecessor-version":[{"id":58219,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/58173\/revisions\/58219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/46927"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=58173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=58173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=58173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}