{"id":586678,"date":"2022-05-17T07:27:44","date_gmt":"2022-05-17T05:27:44","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=586678"},"modified":"2022-05-17T07:27:44","modified_gmt":"2022-05-17T05:27:44","slug":"companies-plan-big-budget-increases-for-digital-marketing","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/586678\/companies-plan-big-budget-increases-for-digital-marketing\/","title":{"rendered":"Companies plan big budget increases for digital marketing"},"content":{"rendered":"

Nielsen’s Global Marketing Report 2022<\/strong><\/a> shows that companies plan to increase the amount of money they spend on digital marketing.<\/p>\n

The report showed that social media, online display, online video, and search were the channels forecast to receive the biggest marketing budget increases over the coming year.<\/p>\n

Conversely: radio, cinema, print, and TV were the channels set to receive the smallest marketing budget increases.<\/p>\n

“Unlike the finite amount of time in a single day, device and platform choices are seemingly infinite,” said Jamie Moldafsky, Nielsen Chief Marketing Officer.<\/p>\n

“As consumers toggle between devices and platforms, it\u2019s clear that their attention can be divided. But there\u2019s always a time and place where they focus – and that\u2019s where marketers must be, armed with the right message.”<\/p>\n

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Digital advertising<\/h3>\n

Nielsen’s report stated that marketing budgets at companies are set to increase across the board, following a pullback in spend during the height of the Covid pandemic.<\/p>\n

“In select digital channels, the planned increase will be as high as 53%,” stated the report.<\/p>\n

This is detailed in the graph below, which shows that digital marketing channels are set to feature strongly over the coming year.<\/p>\n

Click on the graph to enlarge it.<\/p>\n

\"\"<\/a><\/p>\n

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Brand awareness is important<\/h3>\n

The Nielsen report also found that brand awareness has never been more important for companies, and their marketing activities will reflect this.<\/p>\n

“Global marketers are united in stating that building brand awareness is their top objective,” stated the report.<\/p>\n

“Today, amid media fragmentation and sources of brand equity sources evolving, brands need to leverage an array of channels to reach the widest audiences.”<\/p>\n

The result is that companies are spending more across social media and online channels, as their customers spend more time online.<\/p>\n

\"\"<\/a><\/p>\n

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