{"id":596110,"date":"2022-06-14T06:47:46","date_gmt":"2022-06-14T04:47:46","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=596110"},"modified":"2022-06-14T06:47:46","modified_gmt":"2022-06-14T04:47:46","slug":"south-african-companies-love-sponsored-articles-on-businesstech","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/596110\/south-african-companies-love-sponsored-articles-on-businesstech\/","title":{"rendered":"South African companies love sponsored articles on BusinessTech"},"content":{"rendered":"<p>BusinessTech has seen a big increase in demand for sponsored articles from South African companies.<\/p>\n<p>Sponsored articles on BusinessTech allow companies to reach their target audience with well-constructed and insightful content.<\/p>\n<p>This is complemented by the fact that articles are <a href=\"https:\/\/businesstech.co.za\/news\/industry-news\/570552\/the-most-trusted-form-of-online-advertising-in-south-africa-2\/\" target=\"_blank\" rel=\"noopener\"><strong>the most trusted form<\/strong><\/a> of online advertising in South Africa, and BusinessTech can target the article to reach specific audiences.<\/p>\n<p>The result is a strong demand for content marketing from BusinessTech&#8217;s clients in 2022.<\/p>\n<h3 class=\"my-4\">Who reads BusinessTech&#8217;s articles<\/h3>\n<p>BusinessTech&#8217;s articles are read by millions of South African C-level executives, business owners, company directors, managers, and professionals every month.<\/p>\n<p>This includes:<\/p>\n<ul>\n<li>CEO\/Director \u2013\u00a0<strong>131,000<\/strong><\/li>\n<li>Business Owner \u2013\u00a0<strong>856,000<\/strong><\/li>\n<li>Senior Management \u2013\u00a0<strong>712,000<\/strong><\/li>\n<li>Middle Management \u2013\u00a0<strong>1,331,000<\/strong><\/li>\n<li>Junior Management \u2013\u00a0<strong>1,085,000<\/strong><\/li>\n<\/ul>\n<p>These readers are highly influential in terms of the purchasing decisions their businesses make, thanks to their positions of authority.<\/p>\n<p>This influence also extends into their homes, as over 2 million BusinessTech readers are the primary purchasing decision maker in their household.<\/p>\n<h3 class=\"my-4\">Get an article on BusinessTech<\/h3>\n<p>BusinessTech makes it easy for companies to publish sponsored articles on its site and social media pages, and takes care of all aspects of a content campaign.<\/p>\n<p>This includes writing the content, publishing it to targeted audiences, and producing performance reports.<\/p>\n<p>To find out more about\u00a0<a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noopener\"><strong>advertising on BusinessTech, click here.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech has seen a big increase in demand for sponsored articles from South African companies.<\/p>\n","protected":false},"author":57,"featured_media":596118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-596110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/596110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=596110"}],"version-history":[{"count":6,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/596110\/revisions"}],"predecessor-version":[{"id":596114,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/596110\/revisions\/596114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/596118"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=596110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=596110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=596110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}