Twitter Inc said Wednesday it will acquire Namo Media, a technology firm specializing in “native advertising” for mobile devices.<\/p>\n
Terms of the deal were not disclosed, but Namo Media said in a blog post that its technology would be rolled into MoPub, the ad serving platform that Twitter purchased last year for more than $300 million.<\/p>\n
The combined platform would improve the social media power’s ability to deliver “native ads” – promotional material that blends into mobile apps and mobile websites.<\/p>\n
“We share a vision for how native advertising can improve the state of mobile app monetization for marketers, app publishers, and users,” Kevin Weil, Twitter vice president of product, said in a blog post.<\/p>\n
Venture capital firms that backed Namo Media included Google Ventures, Andreessen Horowitz and Betaworks.<\/p>\n
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