{"id":604926,"date":"2022-07-11T17:41:57","date_gmt":"2022-07-11T15:41:57","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=604926"},"modified":"2022-07-11T17:41:57","modified_gmt":"2022-07-11T15:41:57","slug":"sponsored-articles-the-ultimate-marketing-tool","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/604926\/sponsored-articles-the-ultimate-marketing-tool\/","title":{"rendered":"Sponsored Articles &#8211; The ultimate marketing tool"},"content":{"rendered":"<p>Sponsored articles on BusinessTech are the best way to advertise online if your goal is for your target audience to trust you.<\/p>\n<p>Articles are\u00a0<a href=\"https:\/\/businesstech.co.za\/news\/industry-news\/570552\/the-most-trusted-form-of-online-advertising-in-south-africa-2\/\" target=\"_blank\" rel=\"noopener\"><strong>the most trusted form<\/strong><\/a>\u00a0of online advertising in South Africa, and allow companies to reach the market with well-constructed and insightful content.<\/p>\n<p>BusinessTech can also target sponsored articles to reach specific audiences, making them an excellent way to advertise your brand, product, or service.<\/p>\n<h3 class=\"my-4\">Who reads BusinessTech\u2019s articles<\/h3>\n<p>BusinessTech\u2019s articles are read by millions of South African C-level executives, business owners, company directors, managers, and professionals every month.<\/p>\n<p>These readers are highly influential in terms of the purchasing decisions their businesses make, thanks to their positions of authority.<\/p>\n<p>This influence also extends into their homes, and many BusinessTech readers are the primary purchasing decision maker in their household.<\/p>\n<h3 class=\"my-4\">Get an article on BusinessTech<\/h3>\n<p>BusinessTech makes it easy for companies to publish sponsored articles on its site and social media pages, and takes care of all aspects of a content campaign.<\/p>\n<p>This includes writing the article, publishing it to targeted audiences, and producing performance reports.<\/p>\n<p>To find out more about\u00a0<a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noopener\"><strong>advertising with articles on BusinessTech, click here.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sponsored articles on BusinessTech are the best way to advertise online if your goal is for your target audience to trust you.<\/p>\n","protected":false},"author":57,"featured_media":596118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-604926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/604926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=604926"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/604926\/revisions"}],"predecessor-version":[{"id":604932,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/604926\/revisions\/604932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/596118"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=604926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=604926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=604926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}