{"id":604952,"date":"2022-07-15T14:59:47","date_gmt":"2022-07-15T12:59:47","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=604952"},"modified":"2022-07-15T14:59:47","modified_gmt":"2022-07-15T12:59:47","slug":"the-direct-route-to-businesstechs-readers","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/604952\/the-direct-route-to-businesstechs-readers\/","title":{"rendered":"The direct route to BusinessTech&#8217;s readers"},"content":{"rendered":"<p>BusinessTech mailers are an excellent way to reach our audience with a dedicated and direct message.<\/p>\n<p>Sent to a database of 185,000 subscribers, these dedicated mailers can be tailored to suit any marketing campaign &#8211; and make use of a fully-customisable HTML design.<\/p>\n<p>This allows you to send a mailer which perfectly matches your needs &#8211; whether it&#8217;s a brand, product, or service campaign.<\/p>\n<h3 class=\"my-4\">BusinessTech&#8217;s audience<\/h3>\n<p>BusinessTech is the largest and most influential business publication in South Africa, and its mailer database consists of C-level executives, business owners, company directors, managers, and professionals.<\/p>\n<p>These subscribers are highly influential in the companies they work for, and are responsible for a range of strategic and purchasing decisions.<\/p>\n<p>BusinessTech\u2019s readers are also extremely influential in their homes, with the large majority a purchasing decision maker or influencer in their household.<\/p>\n<h3 class=\"my-4\">Send a dedicated mailer<\/h3>\n<p>BusinessTech makes it easy for companies to book and send out a dedicated mailer to its audience.<\/p>\n<p>BusinessTech takes care of all aspects of a mailer campaign \u2013 including HTML mailer design (if required), sending out to the mailer database, and producing performance reports.<\/p>\n<p>To find out more about\u00a0<a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noopener\"><strong>advertising on BusinessTech, click here.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech mailers are an excellent way to reach our audience with a dedicated and direct message.<\/p>\n","protected":false},"author":57,"featured_media":600266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-604952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/604952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=604952"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/604952\/revisions"}],"predecessor-version":[{"id":604958,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/604952\/revisions\/604958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/600266"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=604952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=604952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=604952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}