{"id":60605,"date":"2014-06-17T09:53:06","date_gmt":"2014-06-17T07:53:06","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=60605"},"modified":"2014-06-17T09:53:06","modified_gmt":"2014-06-17T07:53:06","slug":"kalahari-com-targets-mobile-with-rebrand","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/internet\/60605\/kalahari-com-targets-mobile-with-rebrand\/","title":{"rendered":"Kalahari.com targets mobile with rebrand"},"content":{"rendered":"

South African online retail giant Kalahari.com has rebranded, with a logo change as it eyes the anticipated mobile e-commerce boom.<\/p>\n

Kalahari, which claims the title of South Africa’s biggest online retailer, is facing competition from Takealot.com, which has outlined its plans to overtake the Naspers-owned e-retail giant.<\/p>\n

Takealot.com CEO, Kim Reid said recently that the group aims to overtake Kalahari.com within the next 12 months, following a $100 million cash injection from its major shareholder, New York Based, Tiger Global Management.<\/p>\n

Responding to Takealot’s challenge, Kalahari says it remains confident in its market position, noting “accelerating growth” in its business and “great potential in the South African market overall”.<\/p>\n

The fresh rebrand follows as a full acknowledgement of the growing trend of mobile sales in the country, Kalahari said, which drove the need for a more mature, mobile-friendly logo.<\/p>\n

The rebranding changes the established “figure in motion with an orange twirl” design – which has been with the company since it was started in 1998 – to a more mobile-friendly rounded edge hexagon with a simple white ‘k’.<\/p>\n

\"Kalahari<\/a>

Kalahari logo change<\/p><\/div>\n

“The future of e-commerce in this country is in mobile. In many established markets, upwards of 40% of online purchases are made on mobile devices and we expect South Africa to follow this trend,” said Kalahari.com CEO, Caren Genthner-Kappesz.<\/p>\n

“Also consider that South Africa is a mobile first country and with the recent launch of cheaper smartphones on the market…a mobile e-tail boom is imminent.”<\/p>\n

Genthner-Kappesz said that, with the company’s mobile-friendly rebrand and gear shift towards mobile-first, kalahari.com was poised to lead the mobile shopping revolution in SA.<\/p>\n

\u201cA recent survey of our customer base revealed that 84% access the internet on their phone every day and 44% use it for shopping. Significantly, 48% felt that shopping on their smartphone was safer than shopping in a mall, and had the added convenience that it was quicker and made it really easy to compare prices,\u201d said Genthner-Kappesz.<\/p>\n

“We are really pleased with the new logo \u2013 it is simple and striking, and we get to keep our beloved bright orange kalahari sunshine,” Genthner-Kappesz said.<\/p>\n

More on Kalahari.com<\/h3>\n

The future of e-commerce in SA<\/a><\/strong><\/p>\n

Kalahari.com ready for Amazon play<\/a><\/strong><\/p>\n

Best e-commerce websites in South Africa<\/a><\/strong><\/p>\n

What\u2019s driving m-commerce in SA?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

South African online retail giant Kalahari.com has rebranded, with a logo change that embraces an anticipated mobile boom.<\/p>\n","protected":false},"author":10,"featured_media":60609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9882],"tags":[26,3092,5268,3113,4534],"class_list":["post-60605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-headline","tag-kalahari-com","tag-rebrand","tag-takealot-com","tag-tiger-global-management"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/60605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=60605"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/60605\/revisions"}],"predecessor-version":[{"id":60619,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/60605\/revisions\/60619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/60609"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=60605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=60605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=60605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}