{"id":606404,"date":"2022-07-14T07:12:43","date_gmt":"2022-07-14T05:12:43","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=606404"},"modified":"2022-07-14T07:35:08","modified_gmt":"2022-07-14T05:35:08","slug":"hyundai-launches-electric-sedan-aimed-at-young-professionals","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/motoring\/606404\/hyundai-launches-electric-sedan-aimed-at-young-professionals\/","title":{"rendered":"Hyundai launches electric sedan aimed at young professionals"},"content":{"rendered":"<p>Hyundai Motor unveiled a sedan version of its cult electric vehicle Thursday, with an interior that can beam different colors depending on the speed of the car, as the automaker continues its ambitious EV push with an eye on challenging rivals such as Tesla and General Motors Co.<\/p>\n<p>The Ioniq 6 can travel up to 610 kilometers (379 miles) on a single charge of its 77.4 kilowatt-hour battery, compared with 429 kilometers for the Ioniq 5, Hyundai said in a statement as the car debuted at the Busan International Motor Show in South Korea.<\/p>\n<p>Production will start in the third quarter this year, and batteries will be supplied by LG Energy Solution and another Korean partner, SK On Co.<\/p>\n<p>Sales in South Korea will begin in September with a base price of 55 million won ($42,000), the company said. US sales will begin in early 2023 and the wider rollout will be announced later. Prices for customers overseas haven\u2019t been announced yet.<\/p>\n<p>The EV will be aimed at young, single professionals, in contrast to the bigger, more family-focused Ioniq 5, Hyundai\u2019s senior vice president of North America sales Randy Parker said. The car will be produced in Asan, South Korea, and there are no plans to make it outside the country for now, EV head Heung Soo Kim said. Hyundai didn\u2019t announce a sales target for the model.<\/p>\n<p>Hyundai plans to invest 95.5 trillion won in electrification this decade, introducing at least 17 new models between this year and 2030 and targeting annual sales of 1.87 million EVs by the end of the period. The company is gunning for a 7% share of the global EV market by 2030, and an 11% share in the US.<\/p>\n<p>The arrival of the Ioniq 6 comes about seven-and-a-half months after Hyundai unit Kia unveiled its latest Niro electric SUV. Kia\u2019s EV9, a luxury SUV, will be released in 2023.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Hyundai is doing pretty well<\/p>\n<p>\u2014 Elon Musk (@elonmusk) <a href=\"https:\/\/twitter.com\/elonmusk\/status\/1537870974703607810?ref_src=twsrc%5Etfw\">June 17, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Hyundai and Kia together sold about 123,000 battery-powered and plug-in hybrid EVs in the first half of this year, putting them third on the world\u2019s top EV-maker list, behind Tesla and BYD Co., according to BloombergNEF data. Europe, the Middle East, and Africa region accounted for nearly 60% of their sales, while Kia has become the second-most popular EV brand in the US this year.<\/p>\n<p><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyundi.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-606412\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyundi.jpg\" alt=\"\" width=\"814\" height=\"586\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyundi.jpg 814w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyundi-300x216.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyundi-768x553.jpg 768w\" sizes=\"auto, (max-width: 814px) 100vw, 814px\" \/><\/a><\/p>\n<p>\u201cI\u2019m positive about the Ioniq 6, especially in Europe because Ioniq 5 and Kia\u2019s EV 6 were so popular there,\u201d said Angela Hong, an analyst with Nomura in Seoul. \u201cHyundai\u2019s EV margins don\u2019t seem that bad so far because a weaker Korean won has offset losses from higher battery prices.\u201d<\/p>\n<p>The won has weakened about 10% against the dollar this year.<\/p>\n<p>The Ioniq 6 has similar autonomous driving features to the Ioniq 5, including Highway Driving Assist 2 and Blind-Spot Collision-Avoidance Assist. The model\u2019s seats are about 30% thinner than other models in the series, providing more legroom, while there are five USB ports and space next to the driver for a laptop. Some software can also be updated remotely, a first for Hyundai.<\/p>\n<p>\u201cHyundai is changing so fast to win the race in EV industry, faster than other traditional carmakers,\u201d said Woo Taek Hwang, a fund manager at Korea Investment Management in Seoul. \u201cThe Ioniq series reminds me of Samsung\u2019s Galaxy series, when Samsung was working extremely hard to catch up with Apple\u2019s iPhones. Hyundai is becoming a fast follower for Tesla.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyundai4-scaled-e1657776877226.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-606434\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyundai4-scaled-e1657776877226.webp\" alt=\"\" width=\"1000\" height=\"563\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyundai4-scaled-e1657776877226.webp 1000w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyundai4-scaled-e1657776877226-300x169.webp 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyundai4-scaled-e1657776877226-768x432.webp 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyundai-scaled-e1657776783861.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-606430\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyundai-scaled-e1657776783861.webp\" alt=\"\" width=\"1000\" height=\"563\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyundai-scaled-e1657776783861.webp 1000w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyundai-scaled-e1657776783861-300x169.webp 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyundai-scaled-e1657776783861-768x432.webp 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyndai1-scaled-e1657776753948.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-606426\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyndai1-scaled-e1657776753948.webp\" alt=\"\" width=\"1000\" height=\"563\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyndai1-scaled-e1657776753948.webp 1000w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyndai1-scaled-e1657776753948-300x169.webp 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyndai1-scaled-e1657776753948-768x432.webp 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyundai2-scaled-e1657776724447.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-606424\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyundai2-scaled-e1657776724447.webp\" alt=\"\" width=\"1000\" height=\"582\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyundai2-scaled-e1657776724447.webp 1000w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyundai2-scaled-e1657776724447-300x175.webp 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2022\/07\/Hyundai2-scaled-e1657776724447-768x447.webp 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<hr \/>\n<p><strong>Read: <a href=\"https:\/\/businesstech.co.za\/news\/motoring\/606174\/bmw-launches-first-all-electric-sedan-in-south-africa-pricing-and-details\/\" target=\"_blank\" rel=\"noopener\">BMW launches first all-electric sedan in South Africa \u2013 pricing and details<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hyundai Motor unveiled a sedan version of its cult electric vehicle Thursday, with an interior that can beam different colors depending on the speed of the car, as the automaker continues its ambitious EV push with an eye on challenging rivals such as Tesla and General Motors Co.<\/p>\n","protected":false},"author":59,"featured_media":606408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11119],"tags":[26,10475,52,6118],"class_list":["post-606404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motoring","tag-headline","tag-hyundai","tag-samsung","tag-tesla"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/606404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=606404"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/606404\/revisions"}],"predecessor-version":[{"id":606436,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/606404\/revisions\/606436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/606408"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=606404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=606404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=606404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}