{"id":60889,"date":"2014-06-20T09:20:40","date_gmt":"2014-06-20T07:20:40","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=60889"},"modified":"2014-06-20T09:20:40","modified_gmt":"2014-06-20T07:20:40","slug":"intel-has-a-new-take-on-instant-messaging","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/60889\/intel-has-a-new-take-on-instant-messaging\/","title":{"rendered":"Intel has a new take on instant messaging"},"content":{"rendered":"<p>Intel Corp is getting into voice instant messaging with a smartphone app that uses facial tracking technology to caricature a sender&#8217;s expressions.<\/p>\n<p>Pocket Avatars was launched on Thursday by Mike Bell, an Intel senior executive whose job is to make sure the world&#8217;s largest semiconductor maker is at the front of future technology trends after arriving disastrously late to smartphones and tablets.<\/p>\n<p>The app uses a smartphone&#8217;s camera and microphone to record a short message while mapping the speaker&#8217;s facial expressions onto one of several cartoon characters. The message is then sent to the recipient, who can play it, complete with the avatar&#8217;s head movements, smiles and blinks.<\/p>\n<p>In an interview, Bell described the app, which is free on Android smartphones and iPhones, as a way to demonstrate facial tracking technology that could appear on future Intel platforms such as laptops or tablets.<\/p>\n<p>&#8220;Rather than let it sit in a lab and languish, we thought &#8216;wouldn&#8217;t it be cool to show people,'&#8221; Bell said of the technology. &#8220;It&#8217;s fun and easy to explain what it does, but it&#8217;s actually pretty complex behind the scenes.&#8221;<\/p>\n<p>Intel&#8217;s core market, the PC industry, is languishing and the chipmaker is far behind rivals such as Samsung Electronics and Qualcomm in mobile chips.<\/p>\n<h3 class=\"my-4\">More on Intel<\/h3>\n<p><strong><a title=\"Permalink to Intel to reduce global workforce by five percent in 2014\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/51861\/intel-to-reduce-global-workforce-by-five-percent-in-2014\/\" rel=\"bookmark\">Intel to reduce global workforce by five percent in 2014<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Intel targets wearable gadgets\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/51358\/intel-targets-wearable-gadgets\/\" rel=\"bookmark\">Intel targets wearable gadgets<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to For sale: $500 million for Intel TV service\" href=\"http:\/\/businesstech.co.za\/news\/internet\/50035\/for-sale-500-million-for-intel-tv-service\/\" rel=\"bookmark\">For sale: $500 million for Intel TV service<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Intel sinks on mobile doubts\" href=\"http:\/\/businesstech.co.za\/news\/hardware\/49955\/intel-sinks-on-mobile-doubts\/\" rel=\"bookmark\">Intel sinks on mobile doubts<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intel Corp is getting into voice instant messaging with a smartphone app that uses facial tracking technology to caricature a sender&#8217;s expressions.<\/p>\n","protected":false},"author":7,"featured_media":1525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[25,2298,305],"class_list":["post-60889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-active","tag-instant-messaging","tag-intel"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/60889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=60889"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/60889\/revisions"}],"predecessor-version":[{"id":60905,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/60889\/revisions\/60905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/1525"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=60889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=60889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=60889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}