{"id":610568,"date":"2022-07-26T09:39:49","date_gmt":"2022-07-26T07:39:49","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=610568"},"modified":"2022-07-26T09:39:49","modified_gmt":"2022-07-26T07:39:49","slug":"south-africans-are-planning-to-switch-car-brands-toyota-vs-vw","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/610568\/south-africans-are-planning-to-switch-car-brands-toyota-vs-vw\/","title":{"rendered":"South Africans are planning to switch car brands – Toyota vs VW"},"content":{"rendered":"

South Africans love cars from Toyota, and many are planning to move to the brand when they buy their next vehicle.<\/p>\n

This was one of the findings from BusinessTech’s 2022 Readership Survey.<\/p>\n

BusinessTech is the largest business publication in South Africa \u2013 read by C-level executives, business owners, company directors, managers, and professionals every day.<\/p>\n

The 2022 Readership Survey was conducted in July, and completed by 2,684 BusinessTech readers.<\/p>\n

93% of these readers are a purchasing decision maker or influencer in their household, providing excellent insight into what South African consumers think of the country\u2019s top brands.<\/p>\n

Which brand is your current car?<\/h3>\n

Looking at the Automotive Brands section of the survey, Toyota was the most popular car brand among BusinessTech readers.<\/p>\n

It was followed closely by VW in second, while Ford sat a bit further back in third.<\/p>\n

It is interesting to note the BMW took fourth spot in the ranking, illustrating the spending power of BusinessTech’s readers.<\/p>\n

The graphic below shows the results of the question: Which brand is your primary vehicle?<\/p>\n

\"\"<\/a><\/p>\n

Are you thinking of switching car brands?<\/h3>\n

Readers were then asked if they were thinking of moving to a new car brand when they buy their next vehicle.<\/p>\n

Almost half of respondents said they planned to move to a new brand when they purchased their next car, indicating that the local vehicle market is competitive.<\/p>\n

The graphic below shows the results of the question: When you buy your next car, are you thinking of moving to a new brand?<\/p>\n

\"\"<\/a><\/p>\n

Which car brand will you move to?<\/h3>\n

The readers who said they are thinking of moving to a different car brand when they purchase their next vehicle were then asked which brand they would move to.<\/p>\n

Toyota took first place, once again showing its popularity. It was followed by BMW in second, and VW in third.<\/p>\n

It is interesting to note that Haval and Suzuki were among the most popular brands on the list – beating more established players in the market.<\/p>\n

The graphic below shows which brands these readers are thinking of moving to.<\/p>\n

\"\"<\/a><\/p>\n

Get the report<\/h3>\n

The full BusinessTech Readership Survey: Automotive Brands report is available for free to automotive and marketing professionals.<\/p>\n

To receive the report, please email Kevin Lancaster on\u00a0kevin@businesstech.co.za<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

South Africans love cars from Toyota, and many are planning to move to the brand when they buy their next vehicle.<\/p>\n","protected":false},"author":57,"featured_media":610572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-610568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/610568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=610568"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/610568\/revisions"}],"predecessor-version":[{"id":610574,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/610568\/revisions\/610574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/610572"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=610568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=610568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=610568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}