Data and analytics company, Kantar BrandZ has published its Most Valuable South African Brands 2022 report, showing that the top 30 brands in the country are collectively valued at $34.9 billion, representing a 21% increase over last year.<\/p>\n
MTN has leapt four places in South Africa\u2019s brand ranking to occupy the No.1 spot for the first time with a brand value of $3.7 billion. The telecom provider also claims the accolade as this year\u2019s fastest riser, growing 85% in brand value year-on-year.<\/p>\n
Twelve South African brands boast above-average growth (21% rise in brand value). Rising nine positions, Investec (No.16, $700 million) is the second fastest riser, followed by retail giant Checkers (No.23, $531 million), part of the Shoprite Group that has focused heavily on accelerating its digital transformation, Kantar said.<\/p>\n
Overall, Woolworths ($1.2 billion), placed 11th beating out Shoprite (13th, $801 million), Pick n Pay (17th, $642 million), and Checkers (23rd, $531 million), while online retailer Takealot placed 25th, with a brand value of $461 million.<\/p>\n
Checkers was the top-performing brand for convenience – ensuring products and services fit well into consumers\u2019 everyday lives.<\/p>\n
“In a customer-centric environment, brands need to fit seamlessly in the everyday lives of their users. It\u2019s hardly surprising to find Checkers as a top brand here. Its Sixty60 service is not the only rapid grocery delivery option in the country, but it is by far the most popular,” said Kantar.<\/p>\n
Today, 28% of connected South Africans have used a Rapid Grocery Delivery (RGD) app in the last month, 49% of whom say they use one at least weekly, and 62% of whom say they intend to use one more often.<\/p>\n
While the most visible of these is the Checkers Sixty60 app, other stores are also experiencing rapid growth. Pick n Pay\u2019s ASAP! currently has more than a million downloads and grew its user base 300% last year. Woolworths\u2019 shopping app Woolies Dash currently has 1.5 million users, and its overall ecommerce sales are growing by double digits, the data specialist noted.<\/p>\n
“This rapid adoption of new forms of commerce is likely due to a number of factors, it said.<\/p>\n
First, the services are largely inexpensive (Checkers Sixty60 costs only R35 per delivery). With petrol prices higher than ever, the brand has said this is on average 33% cheaper than driving to the store. “But maybe the biggest factor is a growing desire for seamless<\/p>\n
purchasing, with people looking to get what they want hassle-free and as quickly as possible. Brands of all kinds should strive to meet this expectation by reducing the friction of commerce and improving their overall customer experience (CX).”<\/p>\n
Biggest retailers<\/strong><\/p>\n Professional services group Deloitte has published its annual Global Powers of Retail report for 2022, ranking the 250 biggest retail groups across the world \u2013 including five from South Africa.<\/p>\n The ranking is based on publicly available data for FY2019, covering fiscal years ended through June 2020. Deloitte analyses a company\u2019s performance across geographies, sectors, and channels.<\/p>\n Shoprite Holdings was the largest retailer in the region, displacing Steinhoff in FY2020, and rising seven places in the Top 250 rankings: it recorded strong sales in the supermarket segment, despite the discontinuation of operations in Nigeria, Kenya, Uganda, and Madagascar.<\/p>\n The performance of the companies in SouthAfrica was overshadowed by the poor performance of troubled retailer Steinhoff, Deloitte said, which reported FY2020 retail revenue down 34.1%, and a US$2.6 billion net loss (30%), due to high finance costs, the effect of currency translation for foreign operations, and losses due to ongoing litigation<\/p>\n Steinhoff was dropped from the report in 2019 following its accounting fraud scandal that emerged in 2017\/18, and the group’s subsequent failure to produce full-year results, but returned to the rankings in 2020 in the top spot.<\/p>\n The 2022 report marks the first time it has fallen below other retailers in the country. It saw a significant drop in the global rankings as well, from 72nd in 2021 to 124th in 2022. Pick n Pay and the Spar Group also dropped down the rankings.<\/p>\n Shoprite and Woolworths were the only local retailers to climb the rankings, with the former again being ranked in the top 100.<\/p>\n Spar was the only retailer to be ranked among the top 50 fastest-growing retailers in the world, Deloitte noted.<\/p>\n The table below outlines how South Africa’s biggest retailers compare in the Deloitte report.<\/p>\n Global retailers<\/strong><\/p>\n These are the top 10 biggest retailers in the world:<\/p>\n\n\n
\n #<\/th>\n Retailer<\/th>\n Countries<\/th>\n FY2019 revenue ($m)<\/th>\n FY2020 revenue ($m)<\/th>\n Retail growth<\/th>\n 5Y CAGR<\/th>\n<\/tr>\n \n 100<\/span><\/td>\n Shoprite<\/td>\n 13<\/td>\n 9 995<\/td>\n 10 892<\/td>\n +7.1%<\/td>\n +5.3%<\/td>\n<\/tr>\n \n 124<\/span><\/td>\n Steinhoff<\/td>\n 29<\/td>\n 13 524<\/td>\n 8 839<\/td>\n -34.1%<\/td>\n -6.7%<\/td>\n<\/tr>\n \n 142<\/span><\/td>\n Spar Group<\/td>\n 13<\/td>\n 7 621<\/td>\n 7 648<\/td>\n +13.5%<\/td>\n +10.9%<\/td>\n<\/tr>\n \n 194<\/span><\/td>\n Pick n Pay<\/td>\n 8<\/td>\n 6 173<\/td>\n 5 632<\/td>\n +4.3%<\/td>\n +5.1%<\/td>\n<\/tr>\n \n 213<\/span><\/td>\n Woolworths<\/td>\n 13<\/td>\n 4 601<\/td>\n 5 247<\/td>\n +9.1%<\/td>\n +3.9%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n
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\n #<\/th>\n Group<\/th>\n Country<\/th>\n Countries of operation<\/th>\n Retail Revenue (US$m)<\/th>\n<\/tr>\n \n 1<\/td>\n Wal-Mart Stores<\/td>\n United States<\/td>\n 27<\/td>\n 523 964<\/td>\n<\/tr>\n \n 2<\/td>\n Amazon.com<\/td>\n United States<\/td>\n 17<\/td>\n 158 439<\/td>\n<\/tr>\n \n 3<\/td>\n Costco Wholesale Corp<\/td>\n United States<\/td>\n 12<\/td>\n 152 703<\/td>\n<\/tr>\n \n 4<\/td>\n Schwarz Group<\/td>\n Germany<\/td>\n 33<\/td>\n 126 124<\/td>\n<\/tr>\n \n 5<\/td>\n The Kroger Co.<\/td>\n United States<\/td>\n 1<\/td>\n 121 539<\/td>\n<\/tr>\n \n 6<\/td>\n Walgreens Boots Alliance<\/td>\n United States<\/td>\n 9<\/td>\n 115 994<\/td>\n<\/tr>\n \n 7<\/td>\n The Home Depot<\/td>\n United States<\/td>\n 3<\/td>\n 110 225<\/td>\n<\/tr>\n \n 8<\/td>\n Aldi Einkauf<\/td>\n Germany<\/td>\n 19<\/td>\n 106 326<\/td>\n<\/tr>\n \n 9<\/td>\n CVS Health Corporation<\/td>\n United States<\/td>\n 1<\/td>\n 86 608<\/td>\n<\/tr>\n \n 10<\/td>\n Tesco<\/td>\n United Kingdom<\/td>\n 8<\/td>\n 31 347<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n
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