{"id":622661,"date":"2022-09-08T07:00:37","date_gmt":"2022-09-08T05:00:37","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=622661"},"modified":"2022-09-08T07:00:37","modified_gmt":"2022-09-08T05:00:37","slug":"long-term-digital-marketing-the-winning-strategy","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/622661\/long-term-digital-marketing-the-winning-strategy\/","title":{"rendered":"Long-term digital marketing &#8211; The winning strategy"},"content":{"rendered":"<p>Research shows that businesses using long-term marketing strategies benefit massively from this approach.<\/p>\n<p>A <a href=\"https:\/\/annualmarketingreport.nielsen.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Nielsen marketing survey<\/strong><\/a> revealed that a 1-point gain in long-term marketing metrics, such as brand awareness, correlated with a 1% increase in sales.<\/p>\n<p>Additionally, brand awareness was perceived by survey respondents to be the most important marketing metric of them all.<\/p>\n<p>This is proof that long-term marketing campaigns which increase your brand awareness and trust in the market are the best way to increase your sales and customer acquisitions.<\/p>\n<h3 class=\"my-4\"><strong>Digital advertising <\/strong><\/h3>\n<p>The dominance of digital marketing over traditional marketing channels is also clearly laid out by the Nielsen report.<\/p>\n<p>Nielsen found that digital advertising channels have a much higher confidence rating among consumers. This includes online, email, and social media advertising.<\/p>\n<p>In contrast, older forms of advertising \u2013 including linear TV, radio, and print &#8211; scored much lower confidence ratings among consumers.<\/p>\n<p>This shows that consumers are more likely to trust and appreciate your brand if you are marketing on digital platforms.<\/p>\n<h3 class=\"my-4\"><strong>The business segment<\/strong><\/h3>\n<p>Nielsen\u2019s research makes it clear the best marketing opportunities for your business are long-term campaigns on digital platforms.<\/p>\n<p>This can be enhanced further by ensuring the online platforms you use have earned significant trust from your target audience.<\/p>\n<p>In the South African business space, BusinessTech is the dominant digital player.<\/p>\n<p>BusinessTech is the largest and most influential business publication in South Africa, and home to the country&#8217;s top business decision makers.<\/p>\n<p>To find out more about\u00a0<a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noopener\"><strong>advertising on BusinessTech, click here.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research shows that businesses using long-term marketing strategies benefit massively from this approach.<\/p>\n","protected":false},"author":57,"featured_media":586698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-622661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/622661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=622661"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/622661\/revisions"}],"predecessor-version":[{"id":622665,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/622661\/revisions\/622665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/586698"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=622661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=622661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=622661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}