{"id":623745,"date":"2022-09-08T07:03:58","date_gmt":"2022-09-08T05:03:58","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=623745"},"modified":"2022-09-08T07:03:58","modified_gmt":"2022-09-08T05:03:58","slug":"apple-unveils-bigger-rugged-watch-aimed-at-outdoor-athletes","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/623745\/apple-unveils-bigger-rugged-watch-aimed-at-outdoor-athletes\/","title":{"rendered":"Apple unveils bigger, rugged watch aimed at outdoor athletes"},"content":{"rendered":"

Apple Inc unveiled a new line of smartwatches that includes a bigger, more rugged model called Ultra, aiming to attract hikers, long-distance runners and other serious athletes.<\/p>\n

The $799 device has a larger screen and a new button that gives users \u201cquick physical control\u201d for a range of functions, the company said Wednesday during a presentation dubbed Far Out, an event that will include iPhone and AirPods announcements. The Ultra also has a bigger battery that can keep it running for up to 60 hours in low-power mode.<\/p>\n

The Apple Watch Ultra is part of a next-generation line of devices that will add body-temperature tracking, crash detection and the new lower-power mode. The standard model in the line, known as Series 8, will starts at $399, with a cellular version costing $499.<\/p>\n

The temperature-tracking feature will help women monitor their ovulation and other health issues, Apple said.<\/p>\n

\"\"<\/a><\/p>\n

The company also is rolling out a redesigned version of its lower-end SE model. It starts at $249, with the cellular model coming in $349.<\/p>\n

The Apple Watch has become an increasingly more important part of the tech giant\u2019s business, accounting for a large portion of its Wearables, Home and Accessories segment, which generated about $8 billion last quarter.<\/p>\n

The Apple Watch is tied to the iPhone, meaning the product helps push users to buy newer smartphone models and benefits Apple beyond just the price of the smartwatch\u2019s hardware.<\/p>\n

\n

Read: Apple iPhone 14 offers camera upgrades, satellite feature<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Apple Inc unveiled a new line of smartwatches that includes a bigger, more rugged model called Ultra, aiming to attract hikers, long-distance runners and other serious athletes.<\/p>\n","protected":false},"author":59,"featured_media":623753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[51,26],"class_list":["post-623745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-apple","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/623745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=623745"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/623745\/revisions"}],"predecessor-version":[{"id":623757,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/623745\/revisions\/623757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/623753"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=623745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=623745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=623745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}