{"id":628200,"date":"2022-09-26T08:48:40","date_gmt":"2022-09-26T06:48:40","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=628200"},"modified":"2022-09-26T08:48:40","modified_gmt":"2022-09-26T06:48:40","slug":"how-to-ensure-your-advertising-reaches-the-right-audience","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/628200\/how-to-ensure-your-advertising-reaches-the-right-audience\/","title":{"rendered":"How to ensure your advertising reaches the right audience"},"content":{"rendered":"<p>BusinessTech is the largest and most influential business publication in South Africa, and offers targeted advertising solutions which allow you to reach its audience.<\/p>\n<p>It is read by C-level executives, business owners, company directors, managers, and professionals every day \u2013 and plays a key role in the business and personal lives of these readers.<\/p>\n<p>On a monthly basis, BusinessTech\u2019s readers include:<\/p>\n<ul>\n<li>CEO\/Director \u2013\u00a0<strong>131,000<\/strong><\/li>\n<li>Business Owner \u2013\u00a0<strong>856,000<\/strong><\/li>\n<li>Senior Management \u2013\u00a0<strong>712,000<\/strong><\/li>\n<li>Middle Management \u2013\u00a0<strong>1,331,000<\/strong><\/li>\n<li>Junior Management \u2013\u00a0<strong>1,085,000<\/strong><\/li>\n<\/ul>\n<p>These readers are highly influential in the companies they work for, and are responsible for a range of strategic and purchasing decisions.<\/p>\n<p>BusinessTech\u2019s readers are also extremely influential in their homes, with the majority a purchasing decision maker in their household.<\/p>\n<h3 class=\"my-4\">Advertise on BusinessTech<\/h3>\n<p>Thanks to its audience, BusinessTech is the perfect place to advertise if you want to reach purchasing decision makers.<\/p>\n<p>BusinessTech offers excellent advertising options that make it easy to reach your target market.<\/p>\n<p>This includes sponsored articles with social media amplification, display takeovers, display banners, video interviews, dedicated mailers, and more.<\/p>\n<p>BusinessTech also takes care of all aspects of an advertising campaign \u2013 including content creation, custom targeting, running the campaign, optimising its performance, and producing reports.<\/p>\n<p>To find out more about\u00a0<a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noopener\"><strong>advertising on BusinessTech, click here.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech is the largest and most influential business publication in South Africa, and offers targeted advertising solutions which allow you to reach its audience.<\/p>\n","protected":false},"author":57,"featured_media":628232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-628200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/628200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=628200"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/628200\/revisions"}],"predecessor-version":[{"id":628230,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/628200\/revisions\/628230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/628232"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=628200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=628200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=628200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}