{"id":629186,"date":"2022-09-28T09:36:41","date_gmt":"2022-09-28T07:36:41","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=629186"},"modified":"2022-09-28T09:36:41","modified_gmt":"2022-09-28T07:36:41","slug":"never-stop-branding","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/629186\/never-stop-branding\/","title":{"rendered":"Never stop branding"},"content":{"rendered":"<p>If you want to ensure your brand is top of mind at all times and trusted, then you need always-on branding campaigns on news websites.<\/p>\n<p>This was the finding of <a href=\"https:\/\/www.iab.com\/news\/iab-study-finds-that-brands-benefit-from-advertising-within-news\/\" target=\"_blank\" rel=\"noopener\"><strong>an IAB study<\/strong><\/a>, which stated that advertising within news sites results in the following:<\/p>\n<ul>\n<li>Consumer trust in brands advertising within news increases because of associations with preferred news sources.<\/li>\n<li>Brands that advertise within news are more likely to see increases in consumer perception or other positive attributes.<\/li>\n<li>Consumers are more likely to consider making a purchase after being exposed to a brand\u2019s advertisement within their preferred news sources.<\/li>\n<\/ul>\n<p>BusinessTech &#8211; South Africa&#8217;s largest and most influential business news website &#8211; makes this easy for companies to achieve through its always-on display campaigns.<\/p>\n<p>This includes homepage takeovers, category takeovers, and run-of-site banners.<\/p>\n<p>BusinessTech also takes care of all aspects of a display advertising campaign \u2013 including running the campaign, optimising its performance, producing reports, and creative design.<\/p>\n<h3 class=\"my-4\">Put your brand on BusinessTech<\/h3>\n<p>BusinessTech\u2019s readers are highly influential in terms of the purchasing decisions their businesses and households make, thanks to their positions of authority.<\/p>\n<p>It is read by C-level executives, business owners, company directors, managers, and professionals every day \u2013 and continually putting your brand in front of them is key to establishing a strong presence in the market.<\/p>\n<p>This makes BusinessTech the perfect place for companies looking to position their brand as a market leader.<\/p>\n<p>To find out more about\u00a0<a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noopener\"><strong>advertising on BusinessTech, click here.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to ensure your brand is top of mind at all times and trusted, then you need always-on branding campaigns on news websites.<\/p>\n","protected":false},"author":57,"featured_media":629194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-629186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/629186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=629186"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/629186\/revisions"}],"predecessor-version":[{"id":629196,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/629186\/revisions\/629196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/629194"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=629186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=629186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=629186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}