{"id":631375,"date":"2022-10-05T09:17:42","date_gmt":"2022-10-05T07:17:42","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=631375"},"modified":"2022-10-05T09:17:42","modified_gmt":"2022-10-05T07:17:42","slug":"how-advertising-on-trusted-news-sites-helps-your-business-grow","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/631375\/how-advertising-on-trusted-news-sites-helps-your-business-grow\/","title":{"rendered":"How advertising on trusted news sites helps your business grow"},"content":{"rendered":"<p>Advertising on trusted news websites provides huge benefits for South African businesses.<\/p>\n<p>This is thanks to the positive association your target market makes between your brand and their favourite news sites, as detailed in <a href=\"https:\/\/www.iab.com\/news\/iab-study-finds-that-brands-benefit-from-advertising-within-news\/\" target=\"_blank\" rel=\"noopener\"><strong>an IAB study<\/strong><\/a>.<\/p>\n<p>The benefits include:<\/p>\n<ul>\n<li>Consumers trust brands advertising on their preferred news platforms.<\/li>\n<li>Positive consumer perception of brands increases when they advertise on news platforms.<\/li>\n<li>Consumers are more likely to consider making a purchase after seeing a brand on their preferred news platform.<\/li>\n<\/ul>\n<p>For South African companies looking to grow their market presence and increase sales, advertising on local news sites is therefore the way to go.<\/p>\n<h3 class=\"my-4\">Reach your customers on BusinessTech<\/h3>\n<p>BusinessTech is South Africa\u2019s largest and most influential business news website, and is the perfect platform for companies looking to reach their B2B and B2C target markets.<\/p>\n<p>BusinessTech is visited by C-level executives, business owners, company directors, managers, and professionals every day \u2013 and plays a key role in the business and personal lives of these readers.<\/p>\n<p>We make it easy to reach your target market on our site, and offer excellent advertising options to make this happen.<\/p>\n<p>This includes sponsored articles with social media amplification, display takeovers, display banners, video interviews, dedicated mailers, and more.<\/p>\n<p>BusinessTech also takes care of all aspects of an advertising campaign \u2013 including content creation, custom targeting, running the campaign, optimising its performance, and producing reports.<\/p>\n<p>To find out more about\u00a0<a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noopener\"><strong>advertising on BusinessTech, click here.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising on trusted news websites provides huge benefits for South African businesses.<\/p>\n","protected":false},"author":57,"featured_media":631385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-631375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/631375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=631375"}],"version-history":[{"count":6,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/631375\/revisions"}],"predecessor-version":[{"id":631387,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/631375\/revisions\/631387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/631385"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=631375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=631375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=631375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}