{"id":634649,"date":"2022-10-18T10:48:46","date_gmt":"2022-10-18T08:48:46","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=634649"},"modified":"2022-10-18T10:48:46","modified_gmt":"2022-10-18T08:48:46","slug":"getting-the-best-roi-for-your-advertising-spend","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/634649\/getting-the-best-roi-for-your-advertising-spend\/","title":{"rendered":"Getting the best ROI for your advertising spend"},"content":{"rendered":"<p>Digital marketing provides South African companies with the best return on investment (ROI) for their marketing spend.<\/p>\n<p>This was a key finding of the\u00a0<a href=\"https:\/\/businesstech.co.za\/news\/industry-news\/593696\/digital-marketing-a-clear-winner-for-south-african-companies\/\" target=\"_blank\" rel=\"noopener\"><strong>2022 Marketing Budget and ROI Report<\/strong><\/a>, produced by Broad Media.<\/p>\n<p>The report surveyed South African business owners and marketing managers about their marketing spend and the ROI they receive.<\/p>\n<p>The findings were clear, with digital marketing taking top spot by a huge margin when it came to ROI on marketing spend.<\/p>\n<p>The list below ranks the advertising channels covered in the report by the level of ROI they provide.<\/p>\n<h3 class=\"my-4\">South African Advertising ROI Ranking<\/h3>\n<ul>\n<li>Digital \u2013\u00a0<strong>82%<\/strong><\/li>\n<li>Print \u2013\u00a0<strong>18%<\/strong><\/li>\n<li>Television \u2013\u00a0<strong>16%<\/strong><\/li>\n<li>Outdoor \u2013\u00a0<strong>14%<\/strong><\/li>\n<li>Radio \u2013\u00a0<strong>14%<\/strong><\/li>\n<li>Cinema \u2013\u00a0<strong>1%<\/strong><\/li>\n<\/ul>\n<p>As a result, digital marketing is also the most popular choice for South African companies &#8211; and the large majority of businesses allocate most of their budget towards digital marketing.<\/p>\n<h3 class=\"my-4\">Advertise on BusinessTech<\/h3>\n<p>BusinessTech is the largest and most influential business news website in South Africa, and the digital marketing channel of choice for the country&#8217;s top companies.<\/p>\n<p>It is read by C-level executives, business owners, company directors, managers, and professionals every day &#8211; and is the\u00a0perfect place to advertise to reach this high-end audience.<\/p>\n<p>BusinessTech offers excellent advertising options that make it easy to reach this target market.<\/p>\n<p>This includes sponsored articles with social media amplification, Business Talk interviews, display takeovers, display banners, video interviews, dedicated mailers, and more.<\/p>\n<p>BusinessTech also takes care of all aspects of an advertising campaign \u2013 including content creation, running the campaign, optimising its performance, and producing reports.<\/p>\n<p>To find out more about\u00a0<a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noopener\"><strong>advertising on BusinessTech, click here.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing provides South African companies with the best return on investment for their marketing spend.<\/p>\n","protected":false},"author":57,"featured_media":634653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-634649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/634649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=634649"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/634649\/revisions"}],"predecessor-version":[{"id":634661,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/634649\/revisions\/634661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/634653"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=634649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=634649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=634649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}