{"id":63541,"date":"2014-07-22T12:14:02","date_gmt":"2014-07-22T10:14:02","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=63541"},"modified":"2014-07-22T12:48:24","modified_gmt":"2014-07-22T10:48:24","slug":"south-africas-most-valuable-brands","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/63541\/south-africas-most-valuable-brands\/","title":{"rendered":"These are South Africa’s most valuable brands"},"content":{"rendered":"

Brand Finance has released its 2014 South Africa 50 report, listing the most valuable brands in the country.<\/p>\n

African mobile operator MTN has retained its position as the country’s most valuable brand, increasing its total value to $5.38 billion (R57.13 billion) from $5.17 billion\u00a0 in 2013 – far above any other SA brand.<\/p>\n

South Africa’s largest local network operator, Vodacom, slipped from second position in 2013 to third in 2014, with a total brand value of $1.7 billion (R18 billion) .<\/p>\n

Last year’s number three, Sasol, moved up one notch to second, with a total brand value of $1.95 billion (R20.71 billion).<\/p>\n

Brand Finance calculates brand value using the Royalty Relief methodology which determines the value a company would be willing to pay to license its brand as if it did not own it.<\/p>\n

This approach involves estimating the future revenue attributable to a brand and calculating a royalty rate that would be charged for the use of the brand.<\/p>\n

\"Telecoms<\/a>

Telecoms brand value<\/p><\/div>\n

Top tech brands<\/h3>\n

MTN is followed by fellow operator, Vodacom.<\/p>\n

Telkom, which is actively executing its turnaround strategy, lost $21 million in brand value to $600 million (R6.37 billion), but still managed to climb one place to 19th, overall.<\/p>\n

Cell C made its debut on the top 50 list at 47, with a brand value of $175 million (R1.85 billion), well below the only other tech company listed, Altech, which placed at 37th, up from 40th in 2013.<\/p>\n

Naspers-owned broadcaster, MultiChoice, ranked 12th overall, climbed 5 places in brand value with a total of $827 million (R8.78 billion), and was one of only 12 companies (including MTN) to actually grow its brand value in the past 12 months.<\/p>\n

\"SA<\/a>

SA banks brand value<\/p><\/div>\n

Banks<\/h3>\n

The South African big four banks placed highly in the rankings, taking up 4th, 5th, 6th and 7th place in the top 10.<\/p>\n

Standard Bank retained its place as the country’s most valuable bank brand at $1.59 billion (R16.88 billion), with Absa following at $1.22 billion (R12.96 billion), and Nedbank at $1.19 billion\u00a0(R12.64 billion) and FNB at $1.05 billion\u00a0(R11.15 billion) in brand value completing the list.<\/p>\n

Capitec increased its positioning by three places since 2013, ranking 42nd overall with a brand value of $226 million (R2.4 billion).<\/p>\n

Top 25 brands in South Africa<\/h3>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
#<\/strong><\/td>\nCompany<\/strong><\/td>\nBrand Value (US$ millions)
\n<\/strong><\/td>\n<\/tr>\n
1<\/td>\nMTN<\/td>\n5,381<\/td>\n<\/tr>\n
2<\/td>\nSasol<\/td>\n1,951<\/td>\n<\/tr>\n
3<\/td>\nVodacom<\/td>\n1,716<\/td>\n<\/tr>\n
4<\/td>\nStandard Bank<\/td>\n1,595<\/td>\n<\/tr>\n
5<\/td>\nAbsa<\/td>\n1,223<\/td>\n<\/tr>\n
6<\/td>\nNedbank<\/td>\n1,196<\/td>\n<\/tr>\n
7<\/td>\nFirst National Bank<\/td>\n1,056<\/td>\n<\/tr>\n
8<\/td>\nMediclinic<\/td>\n899<\/td>\n<\/tr>\n
9<\/td>\nInvestec<\/td>\n908<\/td>\n<\/tr>\n
10<\/td>\nWoolworths<\/td>\n885<\/td>\n<\/tr>\n
11<\/td>\nShoprite<\/td>\n834<\/td>\n<\/tr>\n
12<\/td>\nMultiChoice<\/td>\n827<\/td>\n<\/tr>\n
13<\/td>\nNetcare<\/td>\n752<\/td>\n<\/tr>\n
14<\/td>\nSpar<\/td>\n679<\/td>\n<\/tr>\n
15<\/td>\nMondi<\/td>\n663<\/td>\n<\/tr>\n
16<\/td>\nCastle<\/td>\n655<\/td>\n<\/tr>\n
17<\/td>\nPick n Pay<\/td>\n647<\/td>\n<\/tr>\n
18<\/td>\nCarling Black Label<\/td>\n637<\/td>\n<\/tr>\n
19<\/td>\nTelkom<\/td>\n600<\/td>\n<\/tr>\n
20<\/td>\nSappi<\/td>\n597<\/td>\n<\/tr>\n
21<\/td>\nSanlam<\/td>\n494<\/td>\n<\/tr>\n
22<\/td>\nHansa Pilsner<\/td>\n479<\/td>\n<\/tr>\n
23<\/td>\nMr Price<\/td>\n465<\/td>\n<\/tr>\n
24<\/td>\nDiscovery<\/td>\n388<\/td>\n<\/tr>\n
25<\/td>\nGrindrod<\/td>\n358<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

The full list of 50 companies can be found here: Brand Finance South African 50<\/a>.<\/p>\n

More on South Africa<\/h3>\n

Is South Africa a fragile State?<\/a><\/strong><\/p>\n

The cost of cyber-crime in South Africa<\/a><\/strong><\/p>\n

South Africa\u2019s massive wage gap<\/a><\/strong><\/p>\n

South Africa\u2019s most violent city<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Brand Finance has released its 2014 South Africa 50 report, listing the most valuable brands in the country.<\/p>\n","protected":false},"author":10,"featured_media":39854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2024,7726,26,4307],"class_list":["post-63541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-brand-finance","tag-brand-value","tag-headline","tag-top-brands"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/63541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=63541"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/63541\/revisions"}],"predecessor-version":[{"id":63561,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/63541\/revisions\/63561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/39854"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=63541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=63541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=63541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}