{"id":63661,"date":"2014-07-23T09:25:06","date_gmt":"2014-07-23T07:25:06","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=63661"},"modified":"2014-07-23T09:25:06","modified_gmt":"2014-07-23T07:25:06","slug":"gareth-cliff-reveals-cliffcentral-audience-figures","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/internet\/63661\/gareth-cliff-reveals-cliffcentral-audience-figures\/","title":{"rendered":"Gareth Cliff reveals CliffCentral audience figures"},"content":{"rendered":"

Radio jock, Gareth Cliff, has revealed the audience figures for his much-hyped radio station, CliffCentral<\/strong><\/a> unradio, which launched in May 2014.<\/p>\n

CliffCentral\u2019s first show was \u201cThe Gareth Cliff Show\u201d, which featured Cliff, Mabale Moloi, Leigh-Ann Mol, Damon Kalvari, and Siya Sangweni-Fynn.<\/p>\n

People who wanted to listen to the show could do so through the CliffCentral website, stream it through WeChat, or view it on Comedy Central.<\/p>\n

Many other big names joined CliffCentral, including Stan Katz, Casper de Vries, Trevor Gumbi, Tony Ndoro, Penny Lebyane, Tumisho Masha, and Arye Kellman.<\/p>\n

Comedy Central cancels the show<\/h3>\n

At the end of June, only two months after CliffCentral launched, The Gareth Cliff Show was cancelled on Comedy Central because the viewership figures for the show were too low.<\/p>\n

Cliff brushed off the cancellation, saying it would help them to focus. \u201cI\u2019m delighted to reclaim my studio from all the cameras, cables, and lights that inevitably come with TV. The vast majority of my audience are thrilled they won\u2019t have to look at me and can keep listening instead,\u201d said Cliff.<\/p>\n

However, this raised the question as to whether CliffCentral would gain enough traction to support the venture. This question was particularly relevant considering previous scandals regarding online radio figures.<\/p>\n

More than radio<\/h3>\n

Radio listener figures form only one part of CliffCentral. Its website and social media platforms form part of the business, and, therefore, the associated figures form part of the business.<\/p>\n

\u201cThe actual live listening forms a small part of a holistic approach which aims to integrate the multiple ways people are engaging on the various online platforms,\u201d Cliff tolf MyBroadband.<\/p>\n

CliffCentral website statistics<\/h3>\n

In June 2014, CliffCentral attracted 47,209 unique users, and served 282,242 pages to these readers.<\/p>\n

What should be encouraging for CliffCentral is that 69.1% of the website\u2019s sessions came from returning visitors, which means that it has already built a strong community.<\/p>\n

\"CliffCentral<\/a>

CliffCentral website<\/p><\/div>\n

CliffCentral social media<\/h3>\n

CliffCentral has a strong focus on its social media channels \u2013 Facebook, Twitter, YouTube, Instagram, and WeChat \u2013 and here the company has shown impressive growth.<\/p>\n

CliffCentral currently has 27,100 Twitter followers and 44,103 Facebook likes. WeChat has been the biggest hit, with over 111 000 subscribers.<\/p>\n

CliffCentral\u2019s YouTube and Instagram numbers are less impressive, with only 887 channel subscribers and 2,486 followers respectively.<\/p>\n

\"CliffCentral<\/a>

CliffCentral social media<\/p><\/div>\n

Weekly figures<\/h3>\n

CliffCentral\u2019s listener figures come from three main platforms: its website, WeChat, and downloadable podcasts.<\/p>\n

To accurately assess any CliffCentral show\u2019s audience, all three these components must be taken into account.<\/p>\n

The following image provides an overview of the weekly listener statistics for CliffCentral.<\/p>\n

\"CliffCentral<\/a>

CliffCentral weekly figures<\/p><\/div>\n

More on CliffCentral<\/h3>\n

Comedy Central was a bad idea: Gareth Cliff<\/a><\/strong><\/p>\n

Gareth Cliff canned from DStv\u2019s Comedy Central<\/strong><\/a><\/p>\n

Gareth Cliff\u2019s unradio plans revealed<\/a><\/strong><\/h3>\n

Gareth Cliff boosts WeChat in SA<\/a><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

Radio jock Gareth Cliff has revealed the audience figures for his radio station, CliffCentral unradio, which launched in May 2014.<\/p>\n","protected":false},"author":10,"featured_media":61451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9882],"tags":[7741,7740,26,6188],"class_list":["post-63661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-cliffcentral","tag-gareth-cliff","tag-headline","tag-wechat"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/63661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=63661"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/63661\/revisions"}],"predecessor-version":[{"id":63675,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/63661\/revisions\/63675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/61451"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=63661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=63661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=63661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}