{"id":63853,"date":"2014-07-25T07:50:48","date_gmt":"2014-07-25T05:50:48","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=63853"},"modified":"2014-07-25T07:50:48","modified_gmt":"2014-07-25T05:50:48","slug":"whats-inside-the-amazon-fire-smartphone","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/63853\/whats-inside-the-amazon-fire-smartphone\/","title":{"rendered":"What&#8217;s inside the Amazon Fire smartphone?"},"content":{"rendered":"<p>Amazon.com Inc&#8217;s new &#8220;Fire&#8221; smartphone contains chips from Qualcomm Inc, NXP Semiconductors NV, and Samsung Electronics Co Ltd, according to repair and teardown specialists iFixit, which pried one open on Thursday.<\/p>\n<p>The Fire phone also houses chips from Synaptics Inc and Skyworks Solutions Inc, said the repair outfit, which made a name for itself taking apart devices like Apple Inc&#8217;s iPhone and identifying its internal components.<\/p>\n<p>Amazon&#8217;s maiden smartphone, which includes four cameras that track a user&#8217;s head movements to enable special screen effects, ships this week to customers in the United States and is powered by a Qualcomm quad-core Snapdragon 800 processor.<\/p>\n<p>The $600-plus device thrusts Amazon into a fiercely competitive smartphone market dominated by Apple and devices running Google Inc&#8217;s Android software.<\/p>\n<p>It also feeds into Amazon&#8217;s core retail business. It touts a &#8220;Firefly&#8221; feature that can recognize objects and direct users to the same item on Amazon&#8217;s online store.<\/p>\n<p>Dismantling a just-delivered Fire handset, iFixit said on its blog on Thursday that it discovered radio frequency, power amplifier, audio and WiFi chips also from U.S. chipmaker Qualcomm. (iFixit: http:\/\/bit.ly\/1nlJlUv)<\/p>\n<p>Apart from the quartet of head-tracking cameras, the phone also includes a 13-megapixel rear-facing camera and a 2.1-megapixel front-facing camera.<\/p>\n<p>The device opened by iFixit included 32 gigabytes of NAND memory chips made by Samsung for storing pictures, music and other media. The phone, which has a 4.7 inch LCD display, included 2 gigabytes of DRAM memory from Samsung.<\/p>\n<p>Manufacturers of mobile hardware often employ more than one supplier for memory chips and other components in their devices.<\/p>\n<p>The handset included a near field communication chip, enabling features such as mobile payments, from NXP, according to iFixit.<\/p>\n<p>The Fire smartphone also employs a touchscreen controller from Synaptics, and a communications chip from Skyworks.<\/p>\n<p>The &#8220;Fire&#8221; is priced at $649 contract-free or $199.99 with a contract with AT&amp;T Inc \u2013 in the same neighborhood as the iPhone. The price is a departure from the e-commerce company&#8217;s strategy of pricing Kindle Fire tablets at near-cost to sell its other products and services. It has specifications similar to high- and mid-range smartphones and runs on a modified version of Google&#8217;s Android operating system.<\/p>\n<h3 class=\"BodyP\">More on Amazon<\/h3>\n<p><a title=\"Amazon targets services marketplace\" href=\"http:\/\/businesstech.co.za\/news\/internet\/60161\/amazon-targets-services-marketplace\/\"><strong>Amazon targets services marketplace<\/strong><\/a><\/p>\n<p><strong><a title=\"Permalink to Amazon steps up its payments game\" href=\"http:\/\/businesstech.co.za\/news\/general\/60037\/amazon-steps-up-its-payments-game\/\" rel=\"bookmark\">Amazon steps up its payments game<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Amazon event spurs gadget buzz\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/59701\/amazon-event-spurs-gadget-buzz\/\" rel=\"bookmark\">Amazon event spurs gadget buzz<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon.com Inc&#8217;s new &#8220;Fire&#8221; smartphone contains chips from Qualcomm Inc, NXP Semiconductors NV, and Samsung Electronics Co Ltd, according to repair and teardown specialists iFixit, which pried one open on Thursday.<\/p>\n","protected":false},"author":7,"featured_media":60771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[25,657,8457],"class_list":["post-63853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-active","tag-amazon","tag-amazon-fire"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/63853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=63853"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/63853\/revisions"}],"predecessor-version":[{"id":63861,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/63853\/revisions\/63861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/60771"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=63853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=63853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=63853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}