{"id":638995,"date":"2022-11-02T14:42:06","date_gmt":"2022-11-02T12:42:06","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=638995"},"modified":"2022-11-02T14:42:06","modified_gmt":"2022-11-02T12:42:06","slug":"how-to-reach-850000-south-african-business-owners-2","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/638995\/how-to-reach-850000-south-african-business-owners-2\/","title":{"rendered":"How to reach 850,000 South African business owners"},"content":{"rendered":"<p>BusinessTech is the best online platform to reach South African business owners, thanks to its position as the largest business news website in the country.<\/p>\n<p>Its leading position in the business space makes it the first website business owners, company directors, C-level executives, managers, and professionals visit each day.<\/p>\n<p>This is evident when looking at BusinessTech&#8217;s monthly audience, which includes:<\/p>\n<ul>\n<li>CEO\/Director \u2013\u00a0<strong>131,000<\/strong><\/li>\n<li>Business Owner \u2013\u00a0<strong>856,000<\/strong><\/li>\n<li>Senior Management \u2013\u00a0<strong>712,000<\/strong><\/li>\n<li>Middle Management \u2013\u00a0<strong>1,331,000<\/strong><\/li>\n<li>Junior Management \u2013\u00a0<strong>1,085,000<\/strong><\/li>\n<\/ul>\n<p>These readers are highly influential in terms of the purchasing decisions their businesses make, thanks to their positions of authority.<\/p>\n<p>Equally important is the fact that these business decision makers share the information they absorb from platforms like BusinessTech with their peers.<\/p>\n<p>In the case of business owners, this can mean an amplification of information which they find relevant and valuable.<\/p>\n<h3 class=\"my-4\">Advertising on BusinessTech<\/h3>\n<p>BusinessTech offers a range of advertising options which make it easy to reach the business owners who visit the site every day.<\/p>\n<p>This includes sponsored articles with social media amplification, homepage takeovers, display banners, Business Talk interviews, video reviews, dedicated mailers, and more.<\/p>\n<p>BusinessTech&#8217;s marketing team also takes care of all aspects of an advertising campaign \u2013 including targeting, performance optimisation, and reporting.<\/p>\n<p>To find out more about\u00a0<a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noopener\"><strong>advertising on BusinessTech, click here.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech is the best online platform to reach South African business owners, thanks to its position as the largest business news website in the country.<\/p>\n","protected":false},"author":57,"featured_media":576996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-638995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/638995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=638995"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/638995\/revisions"}],"predecessor-version":[{"id":639005,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/638995\/revisions\/639005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/576996"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=638995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=638995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=638995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}