{"id":63951,"date":"2014-07-27T12:00:10","date_gmt":"2014-07-27T10:00:10","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=63951"},"modified":"2014-07-26T00:34:15","modified_gmt":"2014-07-25T22:34:15","slug":"tablet-demand-continues-to-slow","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/hardware\/63951\/tablet-demand-continues-to-slow\/","title":{"rendered":"Tablet demand continues to slow"},"content":{"rendered":"<p>The worldwide tablet market has shown 11% year-on-year growth in the second quarter of 2014, according to the IDC, but the market is facing continued deceleration.<\/p>\n<p>Global tablet shipments reached 49.3 million units in the quarter, up from 44.4 million units in the same period last year. However, this was down 1.5% when compared to the first quarter of 2014.<\/p>\n<p>&#8220;As we indicated last quarter, the market is still being impacted by the rise of large-screen smartphones and longer than anticipated ownership cycles,&#8221; said Jean Philippe Bouchard, IDC research director for Tablets.<\/p>\n<p>&#8220;We can also attribute the market deceleration to slow commercial adoption of tablets.&#8221;<\/p>\n<p>Despite this trend, however, the IDC said it believes that stronger commercial demand for tablets in the second half of 2014 will help the market grow and that more enterprise-specific offerings will be seen, as illustrated by the Apple and IBM partnership.<\/p>\n<p>Apple managed to maintain its lead in the worldwide tablet market, shipping 13.3 million units in the second quarter. Following a strong first quarter, Samsung struggled to maintain its momentum and saw its market share slip to 17.2% in the second quarter.<\/p>\n<p>Lenovo continued to climb the rankings ladder, surpassing ASUS and moving into the third spot in the tablet market, shipping 2.4 million units and grabbing 4.9% markets share.<\/p>\n<p>&#8220;Until recently, Apple, and to a lesser extent Samsung, have been sitting at the top of the market, minimally impacted by the progress from competitors,&#8221; IDC said.<\/p>\n<p>&#8220;Now we are seeing growth amongst the smaller vendors and a levelling of shares across more vendors as the market enters a new phase.&#8221;<\/p>\n<div class=\"table-responsive\"><table class=\"table\" border=\"1\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5\">\n<tbody>\n<tr>\n<td valign=\"top\" bgcolor=\"#CCCCCC\"><strong>Vendor<\/strong><\/td>\n<td valign=\"top\" bgcolor=\"#CCCCCC\"><strong>2Q13 Unit Shipments<\/strong><\/td>\n<td valign=\"top\" bgcolor=\"#CCCCCC\"><strong><strong>2Q13 Market Share<\/strong><\/strong><\/td>\n<td valign=\"top\" bgcolor=\"#CCCCCC\"><strong><strong>2Q14 Unit Shipments<\/strong><\/strong><\/td>\n<td valign=\"top\" bgcolor=\"#CCCCCC\"><strong><strong>2Q14 Market Share<\/strong><\/strong><\/td>\n<td valign=\"top\" bgcolor=\"#CCCCCC\"><strong>Year on Year growth%<br \/>\n<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Apple<\/td>\n<td>14.6<\/td>\n<td>33.0%<\/td>\n<td>13.3<\/td>\n<td>26.9%<\/td>\n<td>-9.3%<\/td>\n<\/tr>\n<tr>\n<td>Samsung<\/td>\n<td>5.4<\/td>\n<td>18.8%<\/td>\n<td>8.5<\/td>\n<td>17.2%<\/td>\n<td>1.6%<\/td>\n<\/tr>\n<tr>\n<td>Lenovo<\/td>\n<td>1.5<\/td>\n<td>3.3%<\/td>\n<td>2.4<\/td>\n<td>4.9%<\/td>\n<td>64.7%<\/td>\n<\/tr>\n<tr>\n<td>ASUS<\/td>\n<td>2.0<\/td>\n<td>4.5%<\/td>\n<td>2.3<\/td>\n<td>4.6%<\/td>\n<td>13.1%<\/td>\n<\/tr>\n<tr>\n<td>Acer Group<\/td>\n<td>1.5<\/td>\n<td>3.4%<\/td>\n<td>1.0<\/td>\n<td>2.0%<\/td>\n<td>-36.3%<\/td>\n<\/tr>\n<tr>\n<td>Others<\/td>\n<td>16.4<\/td>\n<td>37.0%<\/td>\n<td>21.9<\/td>\n<td>44.4%<\/td>\n<td>33.4%<\/td>\n<\/tr>\n<tr>\n<td><strong>Total<\/strong><\/td>\n<td><strong>44.4<\/strong><\/td>\n<td><strong>100.0%<\/strong><\/td>\n<td><strong>49.3<\/strong><\/td>\n<td><strong>100.0%<\/strong><\/td>\n<td><strong>11.0%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<h3 class=\"my-4\">More on the IDC<\/h3>\n<p><a title=\"Where to from here for the PC market?\" href=\"http:\/\/businesstech.co.za\/news\/hardware\/59879\/where-to-from-here-for-the-pc-market\/\"><strong>Where to from here for the PC market?<\/strong><\/a><\/p>\n<p><a title=\"Tablets losing lustre\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/59267\/tablets-losing-lustre\/\"><strong>Tablets losing lustre<\/strong><\/a><\/p>\n<p><a title=\"Smartphone prices coming down\" href=\"http:\/\/businesstech.co.za\/news\/general\/59283\/smartphone-prices-coming-down\/\"><strong>Smartphone prices coming down<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The worldwide tablet market has shown 11% year-on-year growth in the second quarter of 2014, according to the IDC, but the market is facing continued deceleration.<\/p>\n","protected":false},"author":10,"featured_media":15895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[26,625,779],"class_list":["post-63951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hardware","tag-headline","tag-idc","tag-tablets"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/63951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=63951"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/63951\/revisions"}],"predecessor-version":[{"id":63979,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/63951\/revisions\/63979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/15895"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=63951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=63951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=63951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}