BT, a global provider of communications services and solutions, on Tuesday (February 21, 2012) announced a series of initiatives aimed at doubling its business across Turkey, the Middle East and Africa.<\/p>\n
As part of the new programme, BT will hire around 170 new employees across the three regions, including skilled professional services specialists to provide local support to customers and deliver consulting, integration and managed services.<\/p>\n
Customers in the regions will be able to access a wider range of \u201cintelligent\u201d network services provided by the BT Connect portfolio. Local companies with global aspirations will fully benefit from BT Connect\u2019s ability to provide services in 197 countries and territories.<\/p>\n
Leveraging this infrastructure, new propositions will be launched in the regions, providing innovative networked IT services, the group said.<\/p>\n
These initiatives build on similar programmes in Asia Pacific and Latin America, where orders in the first nine months of this financial year were up over 50%, it said.<\/p>\n
According to BT\u2019s research, the addressable market in Turkey, the Middle East and Africa was worth a combined \u00a35.4 billion in 2011. IT spending growth across the regions is expected to top 10% in 2012 .<\/p>\n
BT noted that it already serves around 600 large organisations in the regions.<\/p>\n
On the back of this latest expansion programme, BT is launching new networked IT services into the region, covering key portfolio areas including security, IP telephony, cloud services and IT services.<\/p>\n
Sector-specific knowledge and propositions will be deployed more widely in the MEA region, focusing on global banking and financial markets, government and health, consumer packaged goods, logistics, manufacturing and pharmaceuticals, the telecoms group said.<\/p>\n
It said that network reach and access options are being improved in Sub-Saharan Africa. These include the recently announced international routing facility in South Africa and a new network connection between Cape Town and Johannesburg.<\/p>\n
Three new network nodes are being launched in the Middle East, while additional network interconnections will be rolled out in Turkey.<\/p>\n
Jeff Kelly, CEO BT Global Services said: \u201cThe Middle East already hosts some of the world\u2019s main business hubs, and is a crucial region for many of our customers. New opportunities are rapidly emerging in the region, and we are now expanding from our thriving base in the United Arab Emirates.<\/p>\n
“Turkey is a key business bridge between Europe, Asia and the Middle East and is growing rapidly.<\/p>\n
\u201cSub-Saharan Africa remains largely a new frontier for ambitious businesses and is currently showing strong growth rates in a number of countries. We are extending our network capabilities in that region beyond our strong South African operation, with the ambition of serving our customers wherever they seek new opportunities.<\/p>\n
“We are also seeing the emergence of a new generation of local companies in these regions, eager to expand globally. Our new initiatives show that when we talk about global ambitions, we truly mean global.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
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