{"id":642139,"date":"2022-11-10T17:01:09","date_gmt":"2022-11-10T15:01:09","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=642139"},"modified":"2022-11-11T07:49:47","modified_gmt":"2022-11-11T05:49:47","slug":"why-online-articles-are-a-must-have-for-your-2023-marketing-plan","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/642139\/why-online-articles-are-a-must-have-for-your-2023-marketing-plan\/","title":{"rendered":"Why online articles are a must-have for your 2023 marketing plan"},"content":{"rendered":"

The ability to capture the attention of your target market through informative and engaging advertising is going to be crucial in 2023.<\/p>\n

This is according to the Dentsu Media Trends 2023 report, which provides insight into what marketing departments need to focus on in the coming year.<\/p>\n

Dentsu highlighted that companies must focus on more than just reach and viewability to “understand what content truly engages consumers”.<\/p>\n

This will see them “turn toward attention metrics to measure the level at which the audience takes notice of their messages, across formats and platforms”.<\/p>\n

“Studies show there is a high correlation between ads that deliver attention and ads that deliver business impact,” said Dentsu.<\/p>\n

Online articles are key<\/h3>\n

To ensure they can deliver on this need to gain and keep the attention of their target market, companies will turn to online articles.<\/p>\n

Not only are articles the most trusted form<\/strong><\/a> of online advertising in South Africa, they produce an exceptional attention-keeping performance.<\/p>\n

Sponsored articles on leading websites like MyBroadband and BusinessTech receive the full attention of readers for several minutes at a time.<\/p>\n

In fact, the average time a reader spends on a sponsored article will often pass the 3-minute mark.<\/p>\n

To put this in context, Google counts a viewable impression for online display advertising when “50% of the ad\u2019s pixels are visible in the browser window for a continuous 1 second”.<\/p>\n

This makes it clear to see the vastly-superior performance online articles offer.<\/p>\n

Broad Media – Content experts<\/h3>\n

Broad Media is South Africa\u2019s leading independent online media company, and are experts in content marketing – specifically online articles.<\/p>\n

Its team of expert journalists and writers work with the biggest brands in South Africa to deliver articles that capture and keep the attention of your target market.<\/p>\n

This content is then published on Broad Media’s online publications – MyBroadband, BusinessTech, TopAuto, and Daily Investor – for maximum reach.<\/p>\n

To find out more about using online articles in your 2023 advertising strategy, contact Broad Media.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The ability to capture the attention of your target market through informative and engaging advertising is going to be crucial in 2023.<\/p>\n","protected":false},"author":57,"featured_media":642401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[15989],"class_list":["post-642139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-broad-media"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/642139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=642139"}],"version-history":[{"count":12,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/642139\/revisions"}],"predecessor-version":[{"id":642387,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/642139\/revisions\/642387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/642401"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=642139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=642139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=642139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}